Mitsubishi Motors Presents Optical Challenge in Latest Series of Channel 4 Idents

Mitsubishi Motors Presents Optical Challenge in Latest Series of Channel 4 Idents

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/04/ASX_15.mov[/KGVID] Mitsubishi Motors have utilised ENVY Advertising’s expertise to create a new set of idents for Channel 4, celebrating the pioneering and innovative spirit of the broadcaster’s documentaries. Under the tagline ‘Changing perceptions with documentaries on Channel 4’, each ident presents an optical illusion, encouraging viewers to approach the concept from a new […]

BrandOpus Designs Category Leading Identity For Cathedral City

BrandOpus Designs Category Leading Identity For Cathedral City

Cathedral City launches its new identity and pack design created by brand design specialist, BrandOpus. The highest grossing cheese brand in the UK, Cathedral City is one of the most prominent brands within the category. However, as a result of impressive growth and considerable range extensions in recent times, the brand was beginning to appear […]

Everest Brand Solutions Reveals why Parle BakeSmith is the Real Marie

Everest Brand Solutions Reveals why Parle BakeSmith is the Real Marie

Inspired by a true story, Everest Brand Solutions‘ latest campaign revolves around Parle’s quest for the perfect Marie recipe. Parle has a great tradition of taste, nutrition and quality. The brand has grown from strength to strength by concentrating on consumer tastes and preferences, ever since its inception. Based on the consumer insight that there […]

Cinthol DeoStick redefines deodorization in India

Cinthol DeoStick redefines deodorization in India

Constantly bringing in the wave of evolution right since its inception in 1952, Cinthol has always strived to give its consumers the best in the personal grooming space. Be it with the first vegetable oil based deodorising, complexion soap to the more recently launched Cool menthol-based soap and insta-deo based germ protection soap, Cinthol Confidence+. […]

DBi strengthens senior team with new Sales Director

DBi strengthens senior team with new Sales Director

DBi, Havas Media Group’s digital analytics and data consulting division, has today announced the appointment of Jonathan Tate as its new Sales Director. Tate will work in partnership with Rob Jackson, DBi’s Managing Director, as well as the Group’s senior management team, which includes the recently appointed CEO of Havas Media Group UK and Ireland […]

RKCR/Y&R appoints Tamsin Djaba as Strategy Partner

RKCR/Y&R appoints Tamsin Djaba as Strategy Partner

RKCR/Y&R has hired Tamsin Djaba as Strategy Partner as part of a realignment of the management structure at the agency. Djaba joins the agency from Droga5 London where she worked as Strategy Director. She will be responsible for leading strategy on key clients, including BBC and M&S, and diversifying the agency’s output. RKCR/Y&R is reworking […]

Adyoulike releases its native programmatic SSP in OpenRTB 2.3

Adyoulike releases its native programmatic SSP in OpenRTB 2.3

Adyoulike, one of the European leaders in native advertising technology, announced the official release of its native advertising supply side platform (SSP) in OpenRTB 2.3. This integration already comes with multiple native DSPs integrated, including Stackadapt, PulsePoint, Bidtellect, Mediasmart, Netage, Adotmob, Adiant and Powerlinks. This further enhances its programmatic native advertising service, Adyoulike Exchange. Julian […]