New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment

New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment

The objective of the new World Animal Protection US experiment called ‘Your Turn’ is to raise awareness about the poor conditions farm animals are held in and encourage people to help farm animals live cage-free lives and consider animal welfare when purchasing meat.  Documented in Grand Central Station in NYC, the experiment by Serviceplan Campaign […]

ROTHCO help charity O.N.E. reimagine the Irish flag as shocking symbol of veteran homelessness

ROTHCO help charity O.N.E. reimagine the Irish flag as shocking symbol of veteran homelessness

Across the world, no single symbol represents a country more than its flag. And, in many countries, no group of people represents that flag with more pride or passion than its military. Ireland is no different. But despite decades of distinguished service as UN Peacekeepers around the world and at home during The Troubles, public […]

Rhodri Giggs stars in new Paddy Power ad mocking brother Ryan, himself and the affair which shocked a Nation

Rhodri Giggs stars in new Paddy Power ad mocking brother Ryan, himself and the affair which shocked a Nation

Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign. In the tongue-in-cheek advert Rhodri pokes fun at himself, his brother Ryan, and their now infamous fall-out. It includes a scene where Rhodri groans as his beloved Wales lose a football match, before beaming at the camera as the commentator says ‘questions be […]

96,000 UK retailers failing to recognise value of effective pricing

96,000 UK retailers failing to recognise value of effective pricing

Around 96,000 UK retailers are putting their business at risk by failing to grasp the importance of an effective pricing strategy. The figure was published in a report by pricing and automation specialist, Omnia Retail, which questioned retail businesses on the scope and efficacy of their pricing processes. Although almost all (96%) of the organisations surveyed said they […]

Old Spice launches the longest commercial in history

Old Spice launches the longest commercial in history

Wieden+Kennedy São Paulo and Old Spice created the first endless spot of the story: one commercial, inside another and another, that turns into an endless ad. The video will be on air for eternity at here. Ventured, the brand of deodorants, aired the film for 14 hours at Woohoo channel, becoming longest campaign in television […]

Coca-Cola Kicks-off Premier League Partnership with Where Everyone Plays Campaign

Coca-Cola Kicks-off Premier League Partnership with Where Everyone Plays Campaign

Coca-Cola Great Britain (CCGB) has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together. The campaign, Where Everyone Plays, highlights that it’s not only the players who make the Premier League the most diverse and exciting league […]