Karmarama named as AO.com’s lead agency partner

Karmarama named as AO.com’s lead agency partner

AO.com, the online electrical retailer recently awarded Britain’s Best Retailer, has named Karmarama as its lead pan-European creative agency. The agency won the business after a four-way pitch process that was handled by the AAR. Karmarama will create a new brand platform to be rolled out across multiple channels including broadcast advertising and digital marketing. […]

Doreswamy Nandkishore joins Blippar to help focus marketing & strategy for leading brand clients

Doreswamy Nandkishore joins Blippar to help focus marketing & strategy for leading brand clients

Blippar, the leading image recognition and visual discovery platform, today announced that former Nestlé S.A Global Executive Board Member Doreswamy Nandkishore has officially joined the company as its first external non-executive board member. Nandkishore will be helping advise the company in its increased focus on brand and marketing strategy across the company’s full portfolio of […]

The Economist bugs Londoners with free insect ice cream

The Economist bugs Londoners with free insect ice cream

The Economist is offering Londoners a free sample of insect ice cream as part of a new experiential campaign designed to tempt new subscribers. Containing actual insects the tasty iced treat is perfectly timed to coincide with a recent heatwave and is intended to support the magazine’s long-standing enthusiasm for insect consumption as a ready […]

Wieden+Kennedy Named Creative Lead for Corona & Bud Light

Wieden+Kennedy Named Creative Lead for Corona & Bud Light

Anheuser-Busch InBev is pleased to announce that it has entered into a strategic partnership with Wieden+Kennedy. The agency will take the creative lead on campaigns for the global brand Corona and for Bud Light, the number 1 beer brand in the US. As the leading global brewer, AB InBev actively invests in its marketing capabilities […]

Cheil Worldwide appoints Aaron Lau as President of International

Cheil Worldwide appoints Aaron Lau as President of International

Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Aaron Lau as President of International. Aaron has served as the President & CEO of Cheil Greater China since 2012 and has grown the China operations into a 1,400 staff organization and the country’s 6th largest agency based on annual […]

UKTV refreshes Alibi channel identity to bring ‘a masterclass in deduction’ proposition to life

UKTV refreshes Alibi channel identity to bring ‘a masterclass in deduction’ proposition to life

UKTV has refreshed its Alibi channel to give it a distinctive personality that reflects its new brand proposition of offering “a masterclass in deduction”. Art & Graft was approached to evolve the core Alibi branding and produce a new, premium, on-screen package which could build on the heritage of the channel, whilst also appealing to […]

W+K Amsterdam Champions Real Girls of Moscow With Bold New Nike Ads

W+K Amsterdam Champions Real Girls of Moscow With Bold New Nike Ads

Russia launches a national campaign to celebrate the girls who are breaking stereotypes and embracing sport as a part of their everyday life. #betterforit is more than just a hashtag. It’s a call to action to share, promote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes […]