Good&Ready, a new branding and advertising content company, opens in Toronto on December 5. The new lean agency concept gives CMOs access to senior creative minds without the burden and costs inherent in hiring a big agency. “We’re lean because CMOs do not need a big machine to create their campaigns,” says Alan Madill. “Big […]
INNOCEAN Worldwide Americas launched two new, first-to-market online tools for Genesis Motor America, to make the luxury car shopping experience easier and also more fun. In conjunction with the launch of the new Genesis G70 — INNOCEAN redesigned the Genesis.com website and took the best gaming technologies and the fastest-growing tool on a social media […]
Following Uniti’s announcement to establish its pilot production plant in the UK, the Swedish electric car startup expanded upon its clean growth strategy with a recent statement at CBI’s Annual Conference 2018 in London. Core to Uniti’s strategy is their “Brexit-proof” approach to aggregating and digitising Britain’s world-class capabilities in advanced materials and manufacturing. Per […]
Proximity London is announcing the promotion of Claire Tusler, its data strategy partner, to head of data and analytics. Tusler replaces Amanda Arthur who is being elevated to the newly-created role of vice-president, data and analytics. The changes reflect the significant and continued growth of the agency’s data team over the last two years. Tusler […]
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets. The win sees Zenith retain all its existing markets in EMEA, APAC and LATAM and take on 11 new ones, including Canada, UK and USA. Lactalis is […]
Ebiquity, a leading, independent, marketing and media consultancy, announced the appointment of Emma Winterson Hayward as Chief People Officer. In her new role, Emma will be responsible for developing and executing Ebiquity’s human resources strategy in support of the company’s overall business plan and strategic direction. She will specifically work in the areas of talent […]
Award-winning digital PR agency Tank is going into 2019 with two new account directors, each responsible for developing PR strategies across an expanding portfolio of clients. Senior account managers Dan Trussell and Claire Reynolds, who have been with Tank five and four years respectively, are stepping up having already successfully led many of the agency’s […]
Data driven intelligence company Future Thinking has appointed Petko Tinchev as CEO GemSeek and cQuest effective from 1st January 2019. Tinchev was one of the founding partners of cQuest Research & Consulting in 2011 prior to the creation of the GemSeek Group in 2014. He will succeed Glen Khouw who will step down from the […]
Performance marketing agency Journey Further has won the PR and SEO accounts for community platform Airtasker, an online noticeboard for outsourcing and taking on tasks. The account was awarded following a competitive pitch with Journey Further replacing two agencies to deliver both digital and traditional PR as well as SEO through its Influence team. Journey […]
Chelsea Football Club and socially-led creative agency We Are Social Sport have launched a campaign to find the club a new star player, with a twist. Ahead of the inaugural ePremier League launch on 5th January 2019, the campaign will see Chelsea legend, Gianfranco Zola, announce his intention to find a new star signing. […]