New project-based creative agency has launched in Toronto, in response to industry-wide disruption

New project-based creative agency has launched in Toronto, in response to industry-wide disruption

Good&Ready, a new branding and advertising content company, opens in Toronto on December 5. The new lean agency concept gives CMOs access to senior creative minds without the burden and costs inherent in hiring a big agency. “We’re lean because CMOs do not need a big machine to create their campaigns,” says Alan Madill. “Big […]

INNOCEAN launches Instagram Stories Automotive Video Configurator for Genesis

INNOCEAN launches Instagram Stories Automotive Video Configurator for Genesis

INNOCEAN Worldwide Americas launched two new, first-to-market online tools for Genesis Motor America, to make the luxury car shopping experience easier and also more fun. In conjunction with the launch of the new Genesis G70 — INNOCEAN redesigned the Genesis.com website and took the best gaming technologies and the fastest-growing tool on a social media […]

Uniti offers green vision for post-Brexit UK automotive industry

Uniti offers green vision for post-Brexit UK automotive industry

Following Uniti’s announcement to establish its pilot production plant in the UK, the Swedish electric car startup expanded upon its clean growth strategy with a recent statement at CBI’s Annual Conference 2018 in London. Core to Uniti’s strategy is their “Brexit-proof” approach to aggregating and digitising Britain’s world-class capabilities in advanced materials and manufacturing. Per […]

Proximity London announces senior data promotions and creates new vice-president role

Proximity London announces senior data promotions and creates new vice-president role

Proximity London is announcing the promotion of Claire Tusler, its data strategy partner, to head of data and analytics. Tusler replaces Amanda Arthur who is being elevated to the newly-created role of vice-president, data and analytics. The changes reflect the significant and continued growth of the agency’s data team over the last two years. Tusler […]

Ebiquity Plc appoints Emma Winterson Hayward as Chief People Officer

Ebiquity Plc appoints Emma Winterson Hayward as Chief People Officer

Ebiquity, a leading, independent, marketing and media consultancy, announced the appointment of Emma Winterson Hayward as Chief People Officer. In her new role, Emma will be responsible for developing and executing Ebiquity’s human resources strategy in support of the company’s overall business plan and strategic direction. She will specifically work in the areas of talent […]

Chelsea and We Are Social Sport look for the next big star of football gaming in ePremier League campaign

Chelsea and We Are Social Sport look for the next big star of football gaming in ePremier League campaign

 Chelsea Football Club and socially-led creative agency We Are Social Sport have launched a campaign to find the club a new star player, with a twist. Ahead of the inaugural ePremier League launch on 5th January 2019, the campaign will see Chelsea legend, Gianfranco Zola, announce his intention to find a new star signing. […]