Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences, has revealed a new festive campaign, ‘Christmas Presence’. The initiative aims to reframe perceptions of Christmas and remind people how special the festive period really is, recognising that it can sometimes […]
Hirsh London, Mayfair’s luxury jewellery house, has appointed Williams Murray Hamm to handle its rebrand ahead of its 40th birthday celebrations in 2020. Founded in 1980 by Anthony and Diane Hirsh, today the business is run by their son Jason Hirsh and his wife Sophia. Whilst the company is thriving, it was felt that their existing […]
BBD Perfect Storm has launched a Christmas song in support of People’s Vote on the Brexit deal. The song will run across social media channels and via BBD Perfect Storm’s annual Christmas card. The song’s lyrics celebrate everything about Britain’s last 45 years within the EU and goes on to lament what could be our […]
COMPULSORY have collaborated with directing duo Dario & Dom on a heartfelt theatrical commercial for educational charity, Into Film. ‘See What You Did’ puts a clever narrative twist into a story which champions the genuine hard work and commitment that goes into the filmmaking process that is often missed in today’s over-saturated world of content. […]
Marketers have moved to data segmentation and multi-channel marketing tactics, following the introduction of the GDPR, according to new research from TransUnion (formerly Callcredit). Two-thirds of marketers (66%) said they are now less able to personalise marketing to individuals, and have switched to segmentation, with eight out of ten marketers (78%) agreeing that being able […]
For 2018’s festive season, marketing communications agency Edit, part of Kin + Carta, has taken on a very different approach to their usual Christmas card brief and used artificial intelligence to reconstruct famous Christmas carols to send to their client base. According to Larry Page, Google co-founder, “Artificial intelligence would be the ultimate version of Google. The […]
Oath and MediaCom are blending content and performance with TUI UK to bring its “Long Haul” winter sun travel destinations to Brits. By combining Oath’s original content, sponsorship of its HuffPost UK Travel channel and the performance of its algorithms to find the right audiences from its four trillion monthly data points, the company is […]
Elmwood, one of the world’s most effective brand design consultancy, has officially launched its Winter Window display at its Leeds headquarters to raise over £1500 for children born limb different. Created by the agency’s designers, the window display tells the story of a young girl who uses the power of imagination to bring her friends […]
Socialyse, Havas Group Media’s 360° social agency, has bolstered its team with the appointment of Sebastian Redenz as Head of Paid Social, and Hannah Rainbow as Senior Operations Manager. Sebastian Redenz joins Socialyse from iProspect, where he held a similar role, overseeing the agency’s paid social team across three offices, managing relationships with all key […]
Sitecore, the global leader in digital experience management software, announced that Carsten Thoma, one of the technology industry’s most innovative thought leaders, has joined the company’s board of directors. Thoma played an instrumental role in defining the market for omnichannel customer experience technologies with hybris AG, the company he co-founded in 1997 and sold to SAP in 2013 […]