Leading hotel group, IHG (InterContinental Hotels Group), has selected DeVries Global as global communications AOR for its luxury and boutique brands: Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants (outside of the Americas) and Hotel Indigo. DeVries has been tasked with raising awareness of IHG’s luxury credentials, winning hearts with innovative consumer activations and driving first-choice preference for […]
Creative, data and technology agency Wunderman Thompson has been appointed by cybersecurity provider Kaspersky to develop a new worldwide brand marketing campaign following a competitive pitch. The global, multi-channel ‘Bring on the Future’ campaign is an inspiring and aspirational rallying cry that highlights Kaspersky’s credentials as an agent of change, anticipating and answering technology challenges of […]
A new sparkling botanic wine created with therapeutic herbs has now launched to the UK market, with identity and brand design by leading brand agency Lewis Moberly. At 5.4% ABV, Floreat is a lower alcohol wine made with a special blend of high-quality botanicals, with each herb carefully selected for its health and wellness properties. Crafted […]
Tattoos come to life and tell stories about attraction in a new series of films created for LYNX’s Ink Shower Gel, an aftercare product designed to keep tattoos bright, by 72andSunny Amsterdam. Tattoos are an essential part of guys’ lives – and part of what makes them attractive to others. They might be eye catchers, […]
Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for PUMA in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. Using Firefly’s geotargeting technology, Havas Media will serve hyper-relevant content around the grand opening of PUMA’s retail store […]
British football has long ago shed relics of its past like chain smoking coaches, UFC-style tackles and way too short shorts. But there’s still one thing holding the game back from truly entering the modern age: homophobia. Across the UK and Europe, its still common to hear homophobic chants and abuse being shouted during matches. […]
Creative agency Impero has been briefed by Danone Waters UK & Ireland to create a national out-of-home (OOH) advertising campaign for its new brand L’mon, from the makers of Volvic, a zesty range of sparkling drinks, produced in the UK. Launching end of July, Impero was tasked to deliver an engaging and disruptive OOH campaign […]
Cheese enthusiasts will see their dreams turned into advertising once again for the second phase of “The Cheese of your Dreams”, an integrated campaign for Pilgrims Choice, created by The Beyond Collective agencies, Above+Beyond and Yonder. Building on the campaign debut in 2018, this year’s activity is set to reinforce Pilgrims Choice’s brand mission to […]
In the summer on 2019, the theme for Pride Amsterdam “remember the past, create the future” looks back on the Stonewall riots of New York fifty years ago. For this fantastic event, the Pure Goat Company wanted to create awareness for families with same-sex parents. In the Netherlands, no fewer than 25,000 children grow up with same-sex parents. […]
Broadening our international portfolio yet again, Crowd has recently launched a new website for the Indonesian based Tanoto Foundation. Established by Sukanto Tanoto and Tinah Bingei as a philanthropic organisation in 1981, its aim is to help children achieve their potential and improve lives through quality education. With pre-existing branding in place, our task was […]