DEWAR’S Blended Scotch whisky announced the launch of a $15M global marketing push around its “Live True” campaign, which magnifies the brand’s obsession with doing things twice to make them better as a nod to its double-aging process. Running through end of 2019, the multi-market effort features a new TV anthem with Scottish actor […]
B&B studio has created the name, positioning, identity and packaging for alcohol-free beer brand Infinite Session. With plans to create a full range of non-alcoholic beers, Infinite Session has launched with its first product – a 0.5% pale ale, which has recently launched in cans into Tesco and Marks & Spencer. Despite its rapid growth as […]
Williams Murray Hamm (WMH), brand innovation, design and strategy agency, has set out a new creative direction with the launch of Waitrose & Partners’ new Free From range, on sale in stores from 22nd October. Free From is a completely new sub-brand concept within the Waitrose & Partners portfolio, and the first range to launch […]
Guns or Knives have just launched a charity campaign with a difference. YouTube sneaker vlogger Seth Fowler reviews a shoe with an incredibly durable design, one that helps Concern Worldwide workers reach the world’s poorest people. The 60-second ad, devised by winning-Young Lions Creative Team Eric Gasparro and Kieran O’Driscoll, opens on Seth Fowler reviewing […]
In the UK one in eight adults don’t know how to ride a bike. In the US 6% of adults don’t know how to ride a bike and in Israel while no one will go on the record, privately everyone knows someone who doesn’t know how to ride. That’s why Elite Turkish Coffee decided […]
Dentsu Aegis Network announced that it has signed a definitive agreement to acquire Namics AG, a leading full-service digital agency in Switzerland and Germany. Following the acquisition, which is subject to approval from the German competition authority, the company will become ‘Namics – A Merkle Company’. Namics’ digital experience, creative and service design expertise complements […]
Global legal business, DWF, has appointed digital marketing specialists, Kagool as its lead digital agency. Kagool will provide ongoing support and development services for DWF. Initially, Kagool will be carrying out an audit of DWF’s Sitecore setup as well as introducing some improvements to their global estate. Work will also involve updating DWF’s technical SEO […]
Journey Further has appointed Chris Gorney as Client Strategy Director as the agency continues to strengthen its talent base following a period of growth. In this newly created role, Chris will report to Dan Peden, Strategy Director. Chris will work across the full breadth of media channels and help clients to maximise their return on […]
London head-quartered performance branding consultancy, BrandCap, is launching a new practice in Hong Kong following rapid business growth and demand from its Chinese client base. BrandCap has a number of longstanding client relationships in Greater China including luxury department store, Lane Crawford, leading property developer, Base and soon to be launching an exciting new hospitality […]
Independent global marketing contract compliance specialist, FirmDecisions has announced the launch of its new China office and the appointment of Amplifi China’s Jocelyn Wang as Managing Director. Wang will oversee the development and growth of FirmDecisions’ China office, based in Shanghai and will play an integral part in building its national new business portfolio. Reporting […]