The omnipotence of social media means that brands face a stark challenge to remain relevant to an ever-evolving Generation Z being forced to live BETA test their identity, reveals the findings of a new white paper by leading youth creative agency ZAK. As the first generation to truly come of age during the social […]
World Vision UK have appointed VCCP to be their lead creative agency, following a competitive four-way pitch. The fully-integrated agency will be working on creating a strategic brand narrative for the charity, as well as on specific campaigns across the year – starting straight away with the 2018 Christmas campaign. Sally Bownes, Head of Brand […]
Global socially-led creative agency We Are Social has promoted Lill Skjerdal and Garrett Dearey to the newly created roles of head of delivery and head of partnerships, respectively. Skjerdal was formerly head of production at We Are Social, where she has spent the last four years. In her new role, she will manage a team […]
Wavemaker UK, the media, content and technology agency, is bringing all its data-driven marketing specialists into one unit to focus on digital transformation for brands. From October 2018, Wavemaker Precision will provide a single hub of experts from five fields: technology, analytics, platforms, data strategy, and the precision planning leads who bring the disciplines together. […]
Global mobile data management software firm Mobolize has appointed MWWPR to handle its trade, corporate, thought leadership and social communications across key European territories. The campaign attempts to gain mobile operator and mobile virtual network operator (MVNO) customers across the region. Mobolize’s suite of on-device software is deployed on millions of Android and iOS smartphones […]
Bupa Global, the international health insurance arm of Bupa, announced its sponsorship of Barbican Art Gallery’s major new exhibition Modern Couples: Art, Intimacy and the Avant-garde. The exhibition will be Bupa Global’s first ever art-related sponsorship; reflecting Bupa’s wider corporate and social responsibility commitment to positively impact its customers, employees, wider society and environment. […]
Cheshire-based sales performance agency Salesworxs, have been awarded the brief to globally rebrand and relaunch Egyptian Cotton to consumers and trade. The company, based in Knutsford, will act as its retained global sales and marketing agency working with the Cotton Egypt Association (CEA), to position Egyptian Cotton as the most luxurious long-staple cotton in the […]
Run For The Hills announced their collaboration with TIVOLI, a brand-new boutique cinema concept, merging art-house cinema and casual dining, creating a bold new format. The first venue is set to launch later in 2018 in Bath and Run For The Hills have been working with the owners to create the brand’s entire visual identity from […]
Path, creative partners for brands, has supported Pfizer in a packaging design refresh of the Anadin portfolio. In uniting the ranges with a clearer and more intuitive design, the leading OTC brand aims to empower its consumers with the information to find the right product for their pain relief needs. The updated range will launch […]
We live in a world that is undoubtedly becoming more digital — but is it all becoming a bit over the top? Businesses all over the world are starting to use email as one of their primary routes for brand awareness to consumers who are likely already. But it is of paramount importance to understand […]