Habito, the pioneering online mortgage broker, has unveiled the second phase of its new disruptive advertising campaign ‘Hell or Habito’, led by Uncommon Creative Studio. Following on from the roll-out of OOH posters on 10 September, a new TV ad will air on Monday 24 September and will focus on the hellish cost often associated […]
BrewDog has launched a new lager into its canned range to replace Kingpin, which fell from the line-up earlier tin 2018. Created by B&B Studio, Lost Lager steps away from BrewDog’s colour-coded canned range, in which the lager variant was traditionally yellow. The new design is white, with red type and a silver unicorn illustration […]
Cadbury has unveiled a new £2.8 million marketing campaign celebrating Cadbury Roses. The campaign is a fresh take on one of the most popular slogans in advertising history, “Thank you Very Much” and is once again set to make Cadbury Roses the perfect way to say ‘Thank You’. The new creative by VCCP, draws […]
After the recent news of Coty appointing independent creative agency Initials, the agency’s first campaign – Match Perfection – is now live. Following the launch of Rimmel London’s Match Perfection extended foundation range at the beginning of the year, Initials worked closely with the beauty brand on a fresh re-support campaign designed to turn […]
PowWowNow, the communications software company, has revealed its new brand identity as part of its evolution from conference calling into web meetings and hosted voice. Its retained creative agency, Truant London, leads the new advertising campaign as part of a brief to build PowWowNow’s new brand framework and identity, one which transforms and future-proofs the […]
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published September 24. Over this period, total spending will increase from US$86bn to US$109bn on paid search, and from US$48bn to US$76bn on social media. Paid […]
Truant’s latest campaign for Simply Business, ‘You name it, we insure it’, features real businesses from around the UK with amusing, memorable names – often incorporating puns on well known celebrities. The campaign showcases the diverse range of small businesses and self-employed people who are covered by Simply Business’ insurance products – giving the […]
Area 23 and Great Guns launch a powerful documentary, ‘Never Again, 6:20’, which highlights the Parkland shooting and the activism it has inspired. The film is 6-minutes and 20-seconds long – the same amount of time in which a lone gunman took the lives of 13 students and four staff members at Marjory Stoneman High […]
Kia Motors has kicked off its role as Official Partner of the UEFA Europa League, as the 2018-19 tournament began September 20. Kia’s three-year sponsorship agreement runs through to the UEFA Europa League final in 2021, and sees the introduction of a series of new programs and initiatives to bring fans closer to the tournament […]
M&C Saatchi Mobile have officially announced they are repositioning. The company will now be known globally as M&C Saatchi Performance. M&C Saatchi Performance is a natural evolution for the agency. M&C Saatchi Mobile launched in 2006, prior to the smartphone revolution, where they were at the forefront of the rise in mobile, winning more than […]