Stirring film from agency StrawberryFrog and anthem from Grammy-nominated/native Maryland hip hop artist Logic features young singers from Baltimore-area music school LifeBridge Health, a leading health system in Maryland, teamed with purpose-driven creative agency StrawberryFrog to launch “Stop the Iron Pipeline,” an initiative that aims to make Marylanders aware of illegal gun trafficking and encourage […]
Agency Humanaut continues to position the brand as the air-care experts Blueair has launched the new ComfortPure 3-in-1, the most powerful 3-in-1 air purifier. To demonstrate the product’s unmatched performance, creative agency Humanaut has developed a new campaign to further cement the brand as the air-care experts. Created in partnership with agency Humanaut and directed by Barlow Jacobs, the […]
In a blind taste test, consumers consistently rated pizza slices where 100% of profits help kids facing adversity much higher than slices with profit supporting corporate excess. Cheese or pepperoni? Thin crust or deep dish? How about purpose-driven or excess profit-driven? Today, Newman’s Own, Inc., a company well-known and respected for its innovative business model with a […]
Heartwarming Holiday Ads Debuted During NBCUniversal’s “Christmas in Rockefeller Center” on NBC and “Navidades en Rockefeller Center” on Telemundo With the holiday season in full swing, Toyota is celebrating the joy of helping others through their holiday advertising. Last night during NBCUniversal’s primetime specials – “Christmas in Rockefeller Center” on NBC, “Real Reward” debuted – […]
This is the first campaign developed by AMV BBDO after winning the Mercedes F1 Team account through competitive pitch; The heartfelt tribute celebrates Hamilton-Mercedes partnership’s shared legacy while inspiring the next generation of dreamers. As the 2024 F1 season comes to a close at the Abu Dhabi Grand Prix on Sunday 8th December, the Mercedes-AMG […]
This Christmas Boursin®, the UK’s favourite indulgent cheese brand¹, is taking festive celebrations to new heights with an elevated out of home campaign. Reflective of the new Extraordinary Begins with Boursin®brand equity, the bold, larger than life creative is designed to turn heads while positioning Boursin® as the big cheese of seasonal occasions. Two awe-inspiring three-dimensional charcuterie boards form […]
Allen Adamson, Co-founder and Managing Partner at Metaforce, and author of the recent book, “Seeing The How” has this to say about the “5 Brands to Watch That Might Surprise You in 2025” Roku: Timing is Everything in Biz As the Switzerland of streaming in a world of accelerating cable cutting, Roku’s neutrality is becoming its superpower. While […]
Success driven by new technology innovations, client expansion, and strategic integrations, as the company shapes the future of partnership management impact.com, the world’s leading partnership management platform, announced today its 2024 company growth and strong performance, driven by client and agency partner growth, new product innovation and development, and new integrations. Powered by trends where […]
JD, leading global omnichannel retailer of Sports Fashion and Outdoor brands, has appointed Collaborate Global to bring to life an experiential activation in Manchester. In a competitive pitch, Collaborate was invited to activate an experiential event hosted by JD for Nike, bringing together over 300 senior leaders from across the JD European retail network. The brief […]
PopCorners, the air-popped corn snack, is targeting global audiences with a new brand platform, launching today, to introduce snackers around the world to a ‘Familiar, But Different’ experience. This is the first global brand campaign from the PepsiCo-owned snack and was created in partnership with VCCP. Whilst PopCorners was established in the US and launched a memorable Superbowl spot last […]
