Casper, the global sleep company, launches a new City Takeover multi-channel marketing initiative to get up close and personal under the sheets with London’s finest. Throughout August and September, Casper will aim to raise awareness through a wide range of print and digital media channels across London including London’s Weekday Weather on ITV London, bus […]
This summer, people across the UK will be able to take free preliminarily hearing checks as part of a Specsavers roadshow, which goes on tour during July and August. Run by global brand experience agency Sense, the experiential campaign will raise awareness of the importance of having regular hearing checks, as well as encouraging dialogue […]
London-based cult bath and body brand, Soapsmith, is proud to announce that award-winning brand design agency Bulletproof has become a partner in Soapsmith Ltd. in a collaboration which will ensure the creativity of the brand continues to blossom, strengthened and supported by Bulletproof’s international branding and design expertise. Soapsmith creates the finest handcrafted soaps, bath […]
Frozen drinks may not immediately come to mind when you think of Halloween, but the largest frozen drinks supplier in the UK, Vimto Out of Home (OOH), is set to change that. Following the successful launch of blood orange Starslush last Halloween, the latest promotion heroes the popular flavour. And with add-ons boosting uplift in […]
Stephen Forth joins AKQA’s Auckland studio, where he takes on the responsibility of General Manager, building client relationships and developing the studio culture. Stephen has more than 18 years of experience in the digital industry. Prior to joining AKQA, he held managing director and managing partner roles leading digital efforts to drive brand strategy on […]
Dentsu Aegis Network, announced a partnership with AutonomyWorks, a company that specializes in mobilizing employees with autism for core ad operations. Because these functions are often tedious and repetitive, they require a higher aptitude for pattern recognition and attention to detail, which are talents associated with many people with autism. As the Dentsu Aegis Network […]
TopLine Comms announced the acquisition of Six Degrees – a specialist PR agency serving the science and engineering sectors. Following the acquisition, TopLine will launch a dedicated science and engineering (STEM) division in addition to its existing technology, fintech, and education departments – expanding the company’s team, deepening its skillset, and enhancing its overall PR […]
Stuart Broughton, founder of Datalytics, which was acquired by Iris Worldwide in a multimillion pound deal in 2013, has launched a new customer insight agency, Rubicon. Using the most advanced and up-to-date analytical techniques, the new breed agency specialises in enabling more decisive marketing through customer understanding. It comprises a mix of experienced data practitioners, […]
Quest, Discovery’s free-to-air factual entertainment channel, today reveals a fan-centric campaign to promote the launch of the EFL Highlights using the powerful strap-line ‘Different Teams, Shared Dreams’. Created in-house by Discovery Creative London, the campaign features television, outdoor, radio, print and digital, and will be live from August 1. It centres on the key insight […]
Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most out of their trip. Branding agency Ragged Edge partnered with Criterion to define a proposition […]