Cowan, the independent, international design agency, relaunches in Australia from August 1 as client needs in Australia and Asia are once again driving marketers to invest in regionally-based brand design. The Cowan Australia team will work seamlessly with existing Cowan offices in Beijing, Shanghai, Singapore, Ho Chi Minh City and London to offer an integrated […]
Yahoo Finance announced the appointment of Lianna Brinded as Head of Finance and Alanna Petroff as Senior Economics Reporter. The new hires reflect Yahoo’s growing effort to expand its global presence, in the UK and beyond. Brinded, who joins from Quartz, where she is currently Europe News Editor, will lead the Yahoo Finance strategy in […]
Fashion retailer Perry Ellis has appointed the digital division of Media Agency Group (MAG), ‘Click Tap Media’, to manage a range of digital services for its renowned brands Farah and Original Penguin. London-based Perry Ellis is utilising the digital expertise of MAG and its Click Tap Media team, to raise awareness predominately through social media […]
Kwittken, an MDC Partners Inc. agency, announced its name change to KWT Global. The name change reflects the company’s exciting evolution as an integrated agency and marks a deliberate shift towards being known as a global brand strategy agency. KWT Global employs an interdisciplinary approach to marketing and communications, synthesizing the most impactful elements of […]
Serviceplan Belgium created an Architectural Model with a difference, in order to promote an Amnesty International petition supporting human rights campaigner Ni Yulan, and drawing attention to the millions of Chinese forced out of their homes to make way for real estate. New building projects in China come with a price. Ni Yulan is […]
Dentsu Aegis Network published its first annual CMO Survey highlighting the key challenges of 1,000 Chief Marketing Officers across 10 top global markets. The survey dives into a variety of issues facing marketers such as difficulties connecting with consumers, the dynamics of working with agencies, data regulation fears and new barriers for growth. Despite these […]
Birds Eye frozen ready meals relaunch with a new design that emphasises the authenticity of the cuisine and updates quality cues, with design by creative, design agency Brandon. To boost the presence of its range in multiple retailers, Birds Eye briefed Brandon to look at the packaging design, which was too disparate and needed refreshing. […]
Micralite is relaunching its brand to the parenting market with a fresh proposition and campaign by creative agency isobel. Developed by two fathers and engineers over 20 years ago to let parents get out there with minimum fuss, Micralite created the first truly hybrid stroller combining the benefits of larger off-road strollers with compact smaller […]
Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Ltd., launched a new campaign featuring a social experiment that attempts to convince parents to not take away the joy of monsoons from their kids. And while children enjoy the monsoons, Godrej protekt handwashes vouches to keep them safe. The brand has […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced robust upgrades to its highly-regarded 360 Platform, initially launched last year and now in use by nearly 500 of the world’s most prominent global brands. The 360 Platform addresses five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social […]