Free The Birds, the brand communication and design agency, has created a new campaign for animal welfare charity Compassion in World Farming (CIWF) encouraging consumers to consider what they eat and reduce their meat-based protein consumption as a result. The campaign emerged from a brand identity brief that Free The Birds took on for […]
ADvendio, a Salesforce-powered advertising management software, announced the appointment of Kathryn Layland as Chief Revenue Officer (CRO), to be responsible for the worldwide Sales and Marketing. Ms. Layland, a graduate of the University of Manchester, has over 20 years’ experience in operations, sales, marketing, strategy, and software development in the multi-channel publishing, advertising technology, and […]
Leading online cards, gifts and flowers retailer Moonpig has appointed eCommerce entrepreneur Nickyl Raithatha as Managing Director. Nickyl takes the reins from July 2nd, based out of Moonpig’s state-of-the-art new Clerkenwell HQ. He joins off the back of founding and scaling Finery – one of the UK’s fastest growing fashion brands – to £15m in […]
Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging. And even as today’s children connected digitally more than ever, the basic cardboard box still provides them with endless possibilities. In its latest creative project, which debuted at Cannes Lions on June 20, […]
Educating the population about condom usage on their sexual intercourse has became each day more important. However, in Brazil and in other countries around the world, there’s a common saying stating that “Sex with a condom is like eating candy with the wrapper on” – an old perception that harms the STD prevention investment […]
On the second day of the 2018 Cannes Lions Festival of Creativity, Ogilvy has scooped 42 awards, including the network’s first Grand Prix for this year; Ogilvy Cape Town’s ‘Soccer Song for Change’. June 19’s winning streak also saw the newly relaunched global network being awarded 4 Gold, 12 Silver, and 19 Bronze across […]
At the 2018 Cannes Lions International Festival of Creativity, Rothco, part of Accenture Interactive, captured the Creative Data Grand Prix for its artificial intelligence(AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The win marks its seventh Lion all week, spanning four categories. The campaign used specialised AI technology to create the […]
Ebiquity has released a piece of research showing that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year. The research compares spending against allocation data to reveal insights into how marketers could be distributing their advertising budgets more optimally to generate growth in bottom-line profitability. This identifies […]
Oath announces that Volkswagen is to sponsor its new Yahoo Sport football video series “The 32” that will bring football fans closer to the action in Russia this summer. Working with the brand’s media agency PHD Media, the sponsorship will see Volkswagen taking 100% share of voice on-page against the coverage on Yahoo Sport […]
Shortlist Media, the media platform for the metropolitan audience, has launched its redesigned corporate website, to showcase the company’s impressive growth over the past couple of years. The new website was built and designed by the pioneering in-house tech team, made up of 40% female coders, which is 2.4 x the industry average. Companies are […]