Rovio Entertainment kicks off its latest animated series set to air exclusively on YouTube during this summer’s World Cup tournament in Russia. Starting on June 9th, with new episodes airing every Wednesday and Saturday for five weeks, the ‘Angry Birds: BirLd Cup’ features two teams of kids divided into ‘Team Red’ and ‘Team Chuck’, […]
2018’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money added to the market, taking into account both the extra money spent by advertisers seeking to reach World Cup audiences, and any reductions in spending by […]
Since December 2017, Pampers has inspired over 15,000 people to say #ThankYouMidwife. However, with 1,900 new babies born every day there is still an important job to be done in recognising this incredible profession. So, this summer, Pampers are rallying the nation to continue to say #ThankYouMidwife with a playful new TVC, social, PR and influencer […]
In tropical countries like Brazil, it rains all year round, increasing the accumulation of standing water and the outbreaks of the Aedes Aegypti mosquito, which transmits the Dengue, Zika and Chikungunya viruses, and other diseases – mainly in favelas and difficult access areas. To reach those places raising awareness and fighting against the insects, Habitat […]
Pearlfisher London creates the brand strategy, architecture and visual identity for natural sports nutrition brand TRIBE. Launched in 2015, TRIBE is a modern lifestyle brand with the mission to change the world of sports nutrition by creating the highest quality, all-natural, performance products for everyday athletes – and bring this community together through a love […]
Bookmaker Betfair launched a TV ad last weekend for the Betfair Exchange, as the first part of a new campaign created by Leo Burnett London – the agency’s first work since April, when it won the business to position Betfair as a destination for sports bettors. The strategy, informed by research by PeopleLab, comprises a […]
This summer, Spanish gazpacho brand Alvalle is encouraging us all to ‘Start something with Gazpacho’ as they launch their fresh, delicious and healthy chilled starter in new markets across Europe. Working with independent creative agency RPM, Alvalle has launched a summer 2018 supper club series called Gazpacho Gatherings, where influencers and consumers come together in […]
Fiat has launched an immersive, largescale cinema campaign to promote its Fiat Tipo range. Set to run for a period of three months, Fiat has collaborated with Cineworld, Starcom and Digital Cinema Media (DCM) to bring its powerful campaign to life, targeting a family audience in the cinema environment through a shareable, interactive experience. The […]
For most people, their first home won’t be their last. TBWA\Dublin’s new home campaign for Bank of Ireland understands that change is inevitable. But whether people are moving in or moving on, the brand’s latest film reassures them they’re not alone. ‘Snuggley’ is a heart-warming TVC that follows a young boy as he experiences […]
The Times of India launches an engaging brand campaign for TOI’s metro supplements (TIMS) esp. Bombay Times, Delhi Times, Gurgaon Times, Chennai Times, Bangalore Times and Calcutta Times titled ‘Flirt with your City’. The campaign aims to communicate its strengthened content and reinforce its positioning as the one-stop-destination for all news and gossip of city’s bustling social life […]