Global brand consultancy Interbrand announced the launch of its creative rebrand for non-profit organisation Peace One Day. The new brand identity, which sees the unveiling of a new logo and visual identity aligns with the celebration of Peace One Day’s 20th anniversary. It is the first rebrand since its founding in 1999.
The mission of Peace One Day remains as powerful as ever—to unite the globe around an annual Peace Day on September 21st, and to use the momentum around it to spur change throughout the year. From ceasefires to immunisations, the achievements of Peace One Day are tangible and transformative.
Now, two decades after founding and with a larger platform than ever to make an impact, Peace One Day is launching a bolder, simpler, and more open identity to universalise the future of peace.
“It is an incredible honour to be supported by Interbrand. Changing the logo after 20 years of success took some consideration, but what Interbrand has created supports Peace One Day in its mission to the core. As we enter a new phase in the organisation’s 20th year, we wanted a brand identity that reflected that. Awareness means action and action saves lives. This logo will help do exactly that, raising awareness, and what it can help achieve is infinite,” said Jeremy Gilley, Founder, Peace One Day.
The new logo is a 21st century evolution of the globally recognised peace symbol, reworked to remove a slice of the original motif. The reimagination of a universal symbol matches Peace One Day’s aspirations, showing that change can start small, with us as individuals, one piece at a time. Designed to be infinitely customisable, it empowers people around the world to make Peace One Day their own.
An energetic new color palette centers on blue (symbolizing serenity and trust) and is supported by a rainbow of pastels (representing openness and energy).
“We’re thrilled to have evolved what started out as a campaign idea into a fully-fledged new look that will bring greater awareness to Peace One Day. We’re extremely proud to be supporting such an ambitious organisations,” said Daniel Binns, CEO of Interbrand New York.
The new identity equips Peace One Day to become an even more recognisable movement, actionable to all. It will roll out today across all platforms, supported by the hashtag #doyourpeace.
On September 21st, Peace Day will be honoured by individuals and groups all over the world and be supported by a headline event at Shakespeare’s Globe Theatre in London.