Amplifon, the global leader in hearing healthcare, has launched a new campaign in Italy and Spain to raise awareness about hearing loss and the importance of prevention and care. The campaign features real Amplifon customers who are surprised by messages from loved ones during a hearing test, highlighting the emotional impact of being able to […]
The nation’s favourite carrot returns to save Christmas in new festive TV advert from Aldi The new advert will premiere at 00:01 on Monday 4th November Shoppers will be thrilled to hear that their favourite carrot, Kevin, is returning to our screens tonight (Monday 4th November). The campaign, created by McCann, opens in a festive snowy village […]
In the heartwarming TV advert, two old friends embark on a journey, showcasing the delicious flavours of the festive Taste the Difference and Sainsbury’s ranges In a TV first, real-life Sainsbury’s colleague ‘Sophie’ is featured alongside lovable character the Big Friendly Giant (the BFG) The 60” is set to premier on TV at 20.15, during […]
With the festive season fast approaching, online retailer Very is using the power of creative consistency to maximise impact via its marketing. At the heart of this strategy is bringing back its much-loved and highly effective flamingo-filled Christmas creative. The insight-driven campaign, developed in partnership with The Gate in 2023, launched the brand’s fun and flamboyant […]
Today, John Lewis launched the second campaign in its trilogy. ‘Give Knowingly’ celebrates the wisdom and wise choices of its customers, as they search for the perfect Christmas gift for their loved ones. It reinforces John Lewis as the home of gifting and showcases the breadth of the retailer’s offer. It’s the second chapter of […]
Upskilling for the AI Era: Brandtech’s Gen AI Platform, Pencil, is using Gen AI for good with Anas Ghazi, Adjunct Assistant Professor of Digital Storytelling at Northwestern‘s Master of Science in Communication Program, inspiring the next generation of storytellers through a live brief supporting food re-distribution company, Sharing Excess‘ year-end campaign. The Brandtech Group is […]
The gaming season for sports fans has officially begun. Thanks to new technology and the advancement of in-game features for 2025, football fans can create their dream team with current or fantasy players, and commentators will now announce the names of all players – no matter whether they’re a huge star or on the bench […]
Adaptive streaming technology company, SeenThis, bolsters ANZ business as it expands advertising sales team Leading adaptive streaming technology company, SeenThis, today announced the appointment of two new commercial executives in Sydney and Brisbane, expanding their team to provide a national footprint. The company said it has appointed Brisbane-based Tara Duncan, to the position of Agency […]
Creative studio CONVICTS has produced “The Island School: A Coming of Age Story,” a documentary short about an educational program in the Bahamas created as a solution to the mental health and social challenges facing today’s hyper-plugged-in youth. It is the first installment in a broader documentary series that will explore youth development in the 21st century. […]
Brisa Vicente, co-CEO of SOKO, now part of Droga5 São Paulo, has been named as an honoree of the Ragan 2024 Top Women in Marketing Awards, celebrating influential women who set new standards across the marketing world. Ragan’s Top Women in Marketing honors women who have pioneered impactful, creative campaigns and empowered underrepresented groups across the marketing […]