Mitsubishi Motor Sales of Canada announces an innovative AI-powered tool designed to transform the customer experience for the new Mitsubishi Outlander 2025. “The Intelligent Companion,” which launched on March 5, 2025, was created in collaboration with WongDoody (an Infosys company and IBM ecosystem partner) and leverages the IBM watsonx portfolio of AI products. Leveraging IBM’s […]
Chicago-based agency strengthens executive bench with key promotions, creating a partnership where women now hold five of seven leadership positions VSA Partners, a leading strategy and creative agency, today announced the promotion of three key executives to bolster its leadership team. YanYan Zhang and Kim Mickenberg have been named partners, while Susan Pfeifer, an existing […]
By Tracey Shirtcliff, founder and CEO of SCOPE Better, the Pricing Platform designed for professional services. If you run a marketing agency, you’re probably already aware of the potential artificial intelligence (AI) may hold for you. It’s coming into all sectors of business, supporting a whole range of professional services, from research to ideation and […]
Toyota is the first official partner of All Stars Cricket – an eight-week programme curated by the England and Wales Cricket Board (ECB) designed to introduce 5 – 8 year old children to the sport. This partnership will see Toyota fund thousands of free bursary places each year through a financial investment of £800,000 over […]
Elevate the Outcome founder and CEO Mike Lyons to join the leadership team Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, today announced the acquisition of Elevate the Outcome, a specialized media buying firm known for its extensive direct-to-publisher relationships. The strategic acquisition enhances Net Conversion’s ability to […]
Research shows that the UK ranks lowest in Europe in terms of connectedness to nature. A new social-first campaign, launching today, aims to tackle this issue by bringing amateur footballers and fans closer to nature. Derby-based foraging expert Jamie Quince-Starkey (Down to Earth Regen) and former England U21 captain and current Sheffield United midfielder Tom Davies visited players from Field Lane Football Club to show […]
Ground transport provider Uber for Business has launched a dynamic out-of-home (OOH) advertising campaign at London City Airport, designed to engage business travellers as they arrive in the capital. The campaign features a mix of static and animated digital displays across the airport. These adverts aim to raise awareness of how Uber for Business streamlines corporate […]
2025 may just go down in history as the year Canada’s great “iced tea war” started brewing. For the last 30 years, Coca-Cola has owned the recipe for the country’s #1 iced tea. At the end of 2024, the company announced that it is no longer producing or bottling iced tea under third-party owned trademarks, […]
Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick, in collaboration with football icon Jude Bellingham. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of socially-led creative agency We Are Social. View this post on Instagram A post shared by […]
Clemmie Telford joins McCann from ITV to spearhead creative content offering Clemmie Telford has been appointed Executive Creative Director at McCann Content Studios. Spearheading creative content, Clemmie will be based out of McCann Central in the UK working across the agency and broader network to upscale the social and influencer offering and drive innovation for […]
