New research has revealed that extent to which the mentally and physically disabled are being harmfully affected by stereotyping in the UK – and the role being played by advertising and the media. The mentally disabled are the most likely to be negatively stereotyped by society (64% think so, rising to 75% among those actually […]
An innovative and affordable new way for blind and visually impaired people to learn and discover, Fittle models can be downloaded from the Fittle website and 3D-printed at almost zero cost, meaning that learning Braille becomes more accessible than ever. To further complete the Braille literacy puzzle, the Fittle Project is raising funds to […]
MSQ Partners has launched a new integrated campaign for The Electoral Commission to encourage voter registration for the upcoming 2018 local elections in May. MSQ were tasked to create a campaign that targets those who have not yet registered, or who need to re-register because they have recently moved house. The activity marks a new […]
Mindshare UK, part of WPP, announces that it has appointed Daniel Da Costa to the role of Strategy Director and Yulia Livne to the role of eCommerce Director. Daniel will be responsible for driving synergy between Mindshare’s strategy and creative teams to help boost the agency’s aim to deliver new innovations for clients. He will also […]
Uncommon Creative Studio has picked up the prestigious WWF advertising account this week in what was its first competitive pitch, beating two other creative agencies to take the business. The win comes hot on the heels of the agency’s recent appointment by the UK’s leading independent energy provider OVO Energy and is effective immediately. WWF […]
Prophecy Unlimited, the CRM agency specialist in joined-up customer journeys, has completed its executive board line-up with the appointment of James Caig as Head of Strategy. Caig’s hiring follows Prophecy Unlimited’s launch last year to create a Bristol-based agency of more than 200 people focused on insight, creativity, data and technology to help clients predict […]
International marketing group St Ives has announced the merger of three of its businesses, creating a new agency which unites data science and marketing technology to power through-the-line CRM and media. Response One, Amaze One and Occam will merge to become Edit. With clients including Cosmos Travel, Azzurri Group, Pizza Hut along with leading automotive […]
Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, has teamed up with StreetPR for a face-to-face leafleting campaign focused around key London transport hubs and other locations where the brand’s target audience – 25-40 year old time-poor business men and women – can be found. Activity kicked off in […]
Hot on the heels of XXIII Olympic Winter Games, worldwide paralympians are now making their way to PyeongChang, South Korea for XII Paralympic Winter Games. Among them is Welsh Alpine skier, Menna Fitzgerald, flying down ski slopes at speeds of upto 100mph, with 3% visibility, a feat most people with full eyesight are not capable of. To showcase […]
Independent global creative agency Imagination powered the launch of the new all-electric Jaguar I-PACE with a series of ground-breaking interactive activations at 2018’s Geneva Auto Show. The experiences were designed to showcase Jaguar’s first all-electric production vehicle and allow customers to discover its unique design and advanced technology. The activations also supported the Auto Show […]