Household brand Vax has appointed full-service, integrated advertising and marketing agency, bigdog, as its lead creative agency, following a competitive two-way pitch. It is the first agency appointment made by Vax Marketing Director Jon Collings, since he joined the brand in September 2017. The contract will see the team at bigdog, led by Associate Director […]
Data services are powering the online retail boom, helping UK businesses get their share of the ‘Santa Economy’ and ensuring they deliver a seamless shopping experience for customers during Black Friday weekend. In 2016, during Black Friday and Cyber Monday alone, Experian received over 24 million requests for contact information to be validated by their […]
The time has come to draw a line to end violence against women and girls forever. In 2017, as part of UN Women’s annual global initiative to ‘Orange the World’ to symbolise a brighter future without violence, UN Women National Committee (NC) UK is launching a powerful homegrown campaign, #drawaline, asking the public to […]
Global social media agency We Are Social has launched Think Forward, a report that examines the trends that have emerged during a year of mistrust, misinformation and multiple mindsets, and focuses on the social motivations behind these movements. The report has been compiled in conjunction with experts across politics, technology, media and culture. It is […]
Betway, the global online betting company, has launched the second of two new episodes under its “For the Love of the Game†platform, taking inspiration from the golden age of cinema. ‘Temple’ follows ‘Lair’ in dramatising the ‘For the Love of the Game’ campaign thought, that when the game’s on everything else is a mere […]
Visual effects studio Rodeo FX is proud to announce it is expanding its network with the opening of an office in Munich, Germany. This is a first chapter on European territory for the company. This new facility, located in the heart of the city, represents not only a gateway to a specialised European workforce, but […]
Clear Channel International (CCI), the leading innovator in global out-of-home advertising, has appointed Richard Cross to the newly created role of Chief Digital Transformation Officer (CDTO). He will be responsible for ensuring that technology and digital innovation are at the forefront of CCI’s ongoing transformation strategy, providing leadership across the business’s 22 international markets in […]
Pedro Gravena (formerly of Y&R, FCB, W+K, and DM9DDB), Estêvão Queiroga (formerly of NBS, DM9DDB, and Isobar) and Olímpio Neto (CEO of PetitFabrik) have created MOSH to bring a new concept to the Brazilian market: an agency focused on Creative Tech. The partners were behind some of the most innovative and award-winning cases in Brazil […]
During three days from November 24th to November 27th, Boursorama Bank is launching a new cash gift for its new clients in France. (They receive 130€ when they open a new bank account.) Unfortunately, ad blockers users wouldn’t be able to see this new special offer, which is being promoted via Boursorama’s national banner ad […]
Macnamara ITC is a London-based IT and telecoms support group. They have introduced different practices by openly sharing free insights and information with their clients to enable them to feel more in control of their own IT systems. Their brand identity needed to communicate their differences – reflecting their honest, simplistic and expert proposition. The […]