“Soft is the New Strong” in Eric Bompard’s new brand positioning by BETC Luxe

“Soft is the New Strong” in Eric Bompard’s new brand positioning by BETC Luxe

“Soft is the new strong” reads the tagline of French cashmere manufacturer Eric Bompard’s new brand positioning, created by BETC Luxe. The agency won the client after a pitch earlier in 2017 and now proudly presents its first campaign for the luxury brand. The campaign consists of three stunning visuals, set to a Parisian backdrop […]

Kaspersky explores the price people put on personal mobile phone data with unique London pop-up

Kaspersky explores the price people put on personal mobile phone data with unique London pop-up

The Data Dollar Store created by cybersecurity company Kaspersky Lab caused a stir in the heart of London’s technology capital in Old Street. Customers queued from the early hours to get their hands on exclusive prints but in a twist to how the artwork could be purchased, reacted with initial surprise but a willingness to give up […]

ROTHCO and eir Remove All Black Spots in National Magazine Takeover

ROTHCO and eir Remove All Black Spots in National Magazine Takeover

ROTHCO orchestrates a world first for print advertising by eliminating all the black spots in an entire printed national magazine. The bold campaign launches WiFi Calling, an innovative new product that eliminates mobile phone coverage black spots by using WiFi connections to boost your signal. The agency took over the entire Irish Daily Mail Magazine […]

Insta-Granma, Baddie Winkle, Announces Ultimate Bad Ass Bucket List Trip

Insta-Granma, Baddie Winkle, Announces Ultimate Bad Ass Bucket List Trip

Baddie Winkle and Hotels.com announced that the Instagram superstar will be heading to London as she kicks off her #BadAssBucketList tour of North America, Brazil and Europe. Baddie posted on her Instagram page; ‘Guys!!!!! @hotelsdotcom is giving me my bad ass bucket list of a lifetime!! I’m international baby! See you soon #BadAssBucketList’. The epic […]

Boursorama Bank reveals new brand platform created by Buzzman

Boursorama Bank reveals new brand platform created by Buzzman

Boursorama Bank reveals its new brand platform, created with Buzzman, by launching a national multimedia campaign in France. The campaign establishes the brand’s new communication landscape and its new signature: “Boursorama Bank: the bank that everyone wants to recommend.” “Have you ever recommended an average restaurant? Or an average movie? Or an average bank? No. […]

Guinness Use Behavioural Data to Locate and Reach Draught Enthusiasts

Guinness Use Behavioural Data to Locate and Reach Draught Enthusiasts

Guinness has launched a highly targeted, out-of-home (OOH) campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. The campaign draws mobile data from apps, Instagram and Twitter to identify a bespoke audience demonstrating a passion for sports and pubs, combined with […]

Peroni Nastro Azzurro and HeyHuman Bring Taste of Italy to London

Peroni Nastro Azzurro and HeyHuman Bring Taste of Italy to London

Peroni Nastro Azzurro is putting its rich Italian heritage centre stage in a social media campaign in conjunction with integrated marketing agency HeyHuman. As part of their ‘Infused with Italy’ campaign, the brand whisked three creative minds and three leading mixologists off to the picturesque region of Liguria, to explore new citrus flavours and create […]

BIG Boosts Senior Team With Marketing Expert

BIG Boosts Senior Team With Marketing Expert

Scotland’s largest PR and digital marketing agency, BIG Partnership, has boosted its senior team with the appointment of a new client services director. Colin McNab, who has more than 25 years’ experience working with some of the UK’s largest digital marketing and design organisations, has been appointed to lead BIG’s client services strategy. In addition […]

UFC and Modelo Announce Partnership

UFC and Modelo Announce Partnership

UFC, the world’s premier mixed martial arts organization and Modelo Especial, the nation’s fastest growing imported beer, announced a new multi-year marketing partnership that establishes Modelo as the “Official Beer and Malt Beverage” sponsor of UFC in the United States. “Modelo is an amazing brand that shares UFC’s unmatched commitment to its fan base,” UFC […]