Photographer and filmmaker Gillian Laub of Verbatim, the commercial assignments agency, has directed Cara Delevingne’s new documentary series, part of Puma’s #DoYou campaign to support and empower women through sport. The series of short films sees Cara Delevingne joining forces with Puma and Gillian to tell stories of inspirational women from across the world on […]
Rediffusion Y&R’s latest campaign featuring Bollywood actor, Akshay Kumar, the brand ambassador for Eveready Industries India Limited (EIIL) released in September, 2017. EIIL have always been leaders in innovation and provided products to consumers which are way ahead of its competition. The LED segment too is no exception. With state-of-the-art technology, EIIL are now able […]
Leading social analytics platform, Brandwatch, has unveiled its Social Intelligence Maturity Model (SIMM), offering a way to measure the value of a businesses’ social strategy and guide its growth into the future. Applying this model to a free Social Intelligence Maturity Assessment, the interactive survey evaluates the sophistication of a company’s social strategy, then aggregates […]
Creativeland Asia, one of India’s largest and most sought after independent agency announced the appointment of Kunal Chakravarty as Branch Head – Mumbai. In his new role, Kunal will lead the Mumbai operations and spearhead new business development while keeping the Creativeland Culture intact. On the recent appointment, Sajan Raj Kurup, Founder and Creative Chairman, […]
Brands using Snapchat to reach teenagers could be misguided according to new research, which finds that only 14% of users aged 16-24 use the app to find new products and brands to try. However, that figure rises to one in five (21%) among users aged 25-34. The findings come on the eve of Snapchat’s fifth […]
The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. Making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent. The brand mark WAVEMAKER reflects the agency’s heritage, born […]
M&C Saatchi, one of the world’s leading independent communications network, is to launch its latest office in Mexico City. The M&C Saatchi Network has a unique ownership model, with partners in each office having a significant equity holding in their business. Alvaro Dopico, CEO, and Manolo Techera, CCO, are the two equity partners at M&C […]
In response to an increasing demand for agency services to constantly innovative through technology, ignis has developed an in-house department that will exist to identify and develop pioneering technologies, and help to foster the existing culture of innovation within the agency. The department, ignovation labs, will be driven by a team that are inspired to […]
Creative agency, LONDON Advertising, has appointed David Clark in the newly created role of ‘Head of Making it Happen’ as it continues to build on its senior team. Reporting to LONDON’s Founder and Creative Director, Alan Jarvie, he has been tasked to bring the Agency’s wide-ranging creative ideas to fruition. LONDON Advertising offers a 21st […]
In a revolutionary time where our smartphones are a way of life, they also are becoming a way of love connections. Technology has really changed the standard for introductions and finding people. Tinder recently coming out as the top grossing app in the App Store is proof of this. Whether someone is currently on the […]