The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]
Approximately 4,000 families with seriously ill children stay at one of Sweden’s five Ronald McDonald Houses each year. The houses provide the families with a homelike environment while the children have close access to the care that they need. Studies show that staying at a Ronald McDonald House, and having family nearby during treatment, has a […]
With a passionate belief that LGBTQ+ rights are also human rights, last week the captains of seven European teams were planning to wear a OneLove armband at the World Cup to take a stand against homophobia in Qatar. However, under pressure from conservative movements, at the 11th hour FIFA threatened to issue yellow cards to any player […]
Brand activation agency SCS is partnering with Borla Exhaust to support the launch of its EV Exhaust Sound System. Unveiled at SEMA, the activation starred famed rally driver Ken Block. SCS helped activate the partnership between Borla and Block. With EV’s becoming a regular sight on the roads, EV drivers didn’t realize what they were missing until they didn’t have […]
When it comes to food delivery, a dish is only as good as how it was delivered, if it is delivered badly, it’s ruined. Bumped smashed, dropped, late — there are dozens of ways to ruin a dish in transit. One—Star Cookbook from ‿ and us on Vimeo. Deliveroo UAE pride themselves on their delivery […]
Digital sports collectibles platform ClubStubs, in partnership with creative technology studio Appetite Creative, has created commemorative non-fungible token (NFT) ticket stubs available to American Football fans across more than 100 live games during the 2022 season. The unique crypto-based rewards system includes games tied to real-world matchups, with the NFTs hosted on the Solana blockchain featuring […]
This week sees the launch of the winning campaign from Snap’s 2021 UK Creative Council programme, ‘The Future Looks Good’ created by Cathryn Carey and Phoebe Chetwynd-Talbot. Creative Council UK – The Future Looks Good – Lens from VPR on Vimeo. The Creative Council, which launched in 2020 in partnership with Creative Equals, brings together leading […]
The campaign was developed by AMV BBDO and rolls out across ten markets including the US, UK, Spain, Italy, Germany, Australia, New Zealand, Brazil, Greece and the Netherlands
BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’. With creativity being cited as the second-most in-demand skill in the world, and with people involved in creative pursuits proven to be more positive, Luhrmann has issued a creative call-to-arms, inviting people to discover the creative inspiration that exists all […]
Meta Honours the Missing women in Danish Art History with immersive XR experience created by makemepulse
Of nearly 2,500 monuments, statues and memorials in Denmark, 28 represent women. Of those 28, only seven portray women rather than mythical goddesses or fairy tale legends like the Little Mermaid. For centuries, most art has been created by men, for men, meaning the women depicted were seen through a man’s eyes. This is commonly […]
Brand investment in live events has leapt up since the start of the pandemic, as new partners recognise opportunities to engage with hard-to-reach audiences
Brand appetite for events has well and truly returned, according to AEG Global Partnerships, which has seen a sizeable increase in partnership investment across its live events portfolio. AEG Global Partnerships, which facilitates and manages partnerships at live events across the UK, has witnessed a huge uplift in demand with a 65 per cent increase […]