Developed with integrated marketing consultancy, Rival, Good Foods is launching its first brand campaign — and it’s less about introducing the brand than putting a feeling into words. The family-run, Wisconsin-based company has built a loyal following by making food that people don’t just eat, but pass around. Dips, spreads, guacamoles, and salsas that disappear faster than expected. […]
Global leader in connected packaging, Appetite Creative, in partnership with Koenig & Bauer AURAVEO, today released results from its fifth annual Global Connected Packaging Survey 2026. The research reveals that 92.3% of those surveyed say that connected packaging will be increasingly important to the packaging industry in the next 12 months and beyond, up from […]
Publicis London has launched “Love You Cans”, its debut work with Foster’s, part of HEINEKEN UK’s lager portfolio. The work sees the iconic Foster’s can lose its wordmark to make way for the unconventional and authentic love language of British men: rude nicknames. The campaign aims for mates to use the cans to reach out […]
Strength from the floor up. With the launch of its science-backed pelvic floor supplements, community-driven women’s wellness brand Jude enters a new chapter – unveiling a powerful new identity created by branding agency Derek&Eric. Moving into her power Since launching in 2022, Jude has been raising the bar in bladder health. What began as a […]
Domino’s, the UK’s favourite pizza takeaway, has today unveiled ‘Dip Into A World of Flavour®’, a playful new campaign created by UK creative agency of record VCCP, promoting its new chicken concept, CHICK ’N’ DIP. Domino’s is synonymous with takeaway pizza, and CHICK ‘N’ DIP now sits alongside it as part of the brands’ core offer. It features […]
New campaign marks ninth year of the much-loved Famous Five Great Western Railway (GWR) unveils a new campaign that brings its rich heritage into the present day, reigniting audience appeal through the timeless power of myths and storytelling. The new chapter of its award-winning Famous Five series, created with adam&eve\TBWA, draws inspiration from GWR’s 1920s publicity campaigns, […]
Dynamic ad unit turns the home screen into a revolving brand showcase, with early campaigns delivering considerable uplift in app usage for entertainment partners and brand awareness for brands. Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit which enables advertisers on Samsung TV home screens to […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of Ireland and Northern Ireland to its global programmatic marketplace. The partnership delivers access to 288 digital screens generating […]
Make-A-Wish Canada today announced a unique partnership with creator and singer/songwriter Stacey Ryan, supported by TikTok Canada and agency partner Zulu Alpha Kilo. Launched on February 20th, the original song, “Wish Song,” composed and sung by Montreal-born Ryan, is a one-of-a-kind Canadian collaboration. “Wish Song” is inspired by and reflects upon the healing impact wishes have […]
Tesco Mobile is plastering bills on billboards to let customers know the price of their mobile contract is frozen with Clubcard prices In a climate where the thump of a letter on the doormat usually triggers a spike in cortisol, BBH London is turning the “unexpected bill” on its head for Tesco Mobile. As the […]