AXE, known as LYNX in the UK, has unveiled The AXE Holder, a deliberately extravagant bottle designed to house one of its body spray cans. Created by LOLA Madrid, the campaign pokes fun at the way fragrance is judged by its packaging and price before anyone has smelled it. The holder gives the familiar spray […]
Leo UK’s returning platform turns fans’ most-wanted McDonald’s menu items into an expanded, fan-fuelled global heist, bringing nine products from eight countries to the UK and Ireland Following the success of last year’s ‘World Menu Heist’, Leo UK and McDonald’s are back with an even bigger operation, bringing nine menu items from eight countries to […]
Adventure is often presented as a fairytale: perfect landscapes, blue skies and picture-perfect smiles. However, in practice, the reality of getting outdoors is rarely neat or predictable. That tension is at the heart of Kia’s new “Built for Real Life” campaign, created by INNOCEAN Berlin to introduce the all-new Seltos, a modern SUV, to the […]
New brand campaign highlights BT Broadband’s leadership in advanced threat protection, helping British households stay safer from scams and other online threats BT today launches its first major brand campaign since the brand relaunched in May with ‘Behind Brilliant Things’. Created by Uncommon, with media planned by WPP Media’s OpenConnect, the campaign will run across […]
Boston agency embraces the wonderfully weird collisions that make America’s only multi-state fair unlike anything else Where else can you see a more than 600-pound butter sculpture, eat a deep-fried calzone, enjoy a majestic horse show, compete in a quilting competition and then buy a new hot tub? We can only think of one place: […]
New integrated campaign brings skincare culture to the bathroom as Andrex launches the UK’s first clinically proven toilet tissue to help protect intimate skin. Campaign marks the latest evolution of the Andrex ‘Get Comfortable’ platform, spanning social, earned, influencer, paid media, retail and experiential. We Are Social leads the creative and social strategy, collaborating with […]
Global vision solutions company Hanwha Vision teamed up with Cheil to test its AI-enabled cameras and software on a film set while shooting a commercial, starring Hollywood actress Amanda Seyfried. To establish how Hanwha Vision’s AI vision solutions can serve a variety of businesses and industries, Cheil turned the conventional commercial production into a demonstration. […]
Maynards Bassetts has partnered with IX, Immediate’s in-house experiential agency, to launch The Juiciest Summer, a live activation which took place in Blackpool, alongside the creation of social-first video content. The activation built on Maynards Bassetts’ established ‘Set The Juice Loose’ platform, taking it out of the sweet cupboard and into one of the biggest moments […]
F&F and BBH London unveil ‘‘Whatever You’re Dealt’, a new multi-channel campaign that borrows the cultural currency of tarot to capture the idea that, whatever is thrown at you, F&F has the clothes for it. With autumn the year’s most notoriously unpredictable month, F&F’s AW ‘26 campaign leans into the season by channelling one of […]
Developed by Mercury Brand Creative in close partnership with MATTE Projects Mercury, the technology company providing radically different banking*, has unveiled its new campaign created in partnership with MATTE Projects. Guided by the central creative thesis, ‘Money is your material,’ it spotlights Mercury’s intelligent banking and spend ecosystem so founders can get back to building. […]