London based brand design agency PB Creative has continued its partnership with FMCG brand owner Unilever to redesign Signal’s premium teeth whitening oral care range WHITE NOW for the European market. The White Now brand has been the leading innovator in teeth whitening since 2008. The category is fast moving and consumers are constantly looking […]
The FAB Awards provided a bit of much needed cheer this week with the 22nd Edition of their Awards streamed “online” due to the Covid situation. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 22nd FAB Awards! FAB extended and […]
Burger King have been named The YouTube FAB Brand / Marketer of The Year at the 22nd edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive 4 x Gold FAB Awards and 2 x FABulous ( Best in Show ) Trophies at The Awards The calculations included the brand’s performance at both the […]
As part of Pride celebrations this year, Global Pride is organizing the first international virtual Pride festival to be hosted on Animal Crossing, the popular social simulation video game series. The festival is one of the activities supporting Global Pride 2020, which was launched this year on April 1 as a partnership between InterPride, the […]
VCCP Media has been appointed to handle all media planning, buying and brand partnerships for English sparkling wine producer Hattingley Valley.
Hattingley Valley is one of the most respected producers of English sparkling wines in the country, with wines recognised in competitions across the globe. To celebrate its 10-year anniversary, Hattingley wished to take a brave move to invest in something new and different, to appeal to a broader audience. The winery decided to seize the […]
easyJet are celebrating their first day of flying and the reopening of Europe with a new social campaign created by VCCP. The work features a variety of evocative destinations around Europe with open signs to signal they are ‘open’ again. Alongside this, easyJet will be opening up their social channels to small businesses around Europe […]
Carex has launched a new campaign to thank its key workers and the ‘unsung heroes’ of Covid-19. In a new series of films, ‘Helping Hands’, Carex thanks its key workers for ensuring soap and hand sanitizer have been accessible to people working on the frontline, as well as the vulnerable, throughout the pandemic. When Covid-19 […]
DIESEL announces the launch of its new film, titled “Francesca.” Directed by Francois Rousselet—and realized with the advice of Diversity, an Italian association committed to promoting social inclusion—the short video features a young woman who is assigned male at birth. The film sees her transitioning through life, in feats both big and small, as she […]
Why is it that, on average, we are unhealthier than we have ever been yet the healthiest amongst us are the fittest of any previous generation? How can a whopping 13% of the world’s adult population be obese at a time when we are spending over $4.2 trillion on the global wellness category? In fact, the wellness […]
A new Haller Farmers App for android phones, designed by Pearlfisher for the charity The Haller Foundation, builds on the success of the original app launched in 2014. The refreshed design of the app reflects the charity’s mission to support and educate small scale farmers across East Africa, it’s aesthetic now appears more modern and […]