Paddy Power Marks Return Of Premier League With New Campaign Starring Peter Crouch By Octagon

Paddy Power Marks Return Of Premier League With New Campaign Starring Peter Crouch By Octagon

To mark the return of the Premier League season, Irish bookmaker Paddy Power has launched a new TV-led campaign called ‘New normal. Same old football.’  The main spot which will air on U.K. and Irish television and in extended length online, features ex footballer Peter Crouch taking an optimistic view on the start of the […]

EDF Showcases Nuclear And Renewables Credentials In Debut Campaign From Havas

‘Busy Doing Nothing’ is the first work since EDF consolidated its UK brand creative and media accounts into Havas’s King’s Cross Village in April -

EDF Showcases Nuclear And Renewables Credentials In Debut Campaign From Havas

 Energy firm EDF has unveiled a new brand campaign championing the company’s diverse electricity generation mix and its role as a significant contributor to tackling net zero. Busy Doing Nothing underlines the fact that, unlike many of its historical and start-up rivals, EDF is actually generating zero carbon electricity at scale* – not just selling it. Its unique […]

Barilla celebrates tables from all over the world with a new commercial signed by Publicis Italy

From 21 September the TV and digital campaign will be on air in 18 Countries

Barilla celebrates tables from all over the world with a new commercial signed by Publicis Italy

Barilla, the world’s leading pasta brand, is launching a new international communication campaign signed by Publicis Italy. It will be on air from September 21 in 18 Countries: Austria, Bosnia, Canada, Croatia, Francie, Germany, Greece, Hungary, KSA, Mexico, Norway, Poland, Romania, Russia, Serbia, Slovenia, Spain, US. With this new project Barilla strengthens its message of closeness to people’s […]

Asda drives live fuel costs across UK using programmatic DOOH

Asda drives live fuel costs across UK using programmatic DOOH

 Following the recent launch of Posterscope’s ECOS NOW programmatic platform, Asda has jumped on board and deployed programmatic out of home activity to drive awareness of where it supplies the cheapest fuel prices across the UK. The move from Asda complements the new functionality of programmatic DOOH activation which is picking up pace across the […]

Generali Continues To Excel Through The Times With Customers Through First Hong Kong Brand Film

Generali Continues To Excel Through The Times With Customers Through First Hong Kong Brand Film

At a time when the world is facing many changes, Generali reassures its customers and the community that, together, we can excel through the times. Generali has always been here to help people shape a safer future by caring for their lives and dreams. This is more than just a brand statement. It’s been something the Italian insurance […]

Nature Valley inspires UK to #visitnature with Tripadvisor

Nature Valley inspires UK to #visitnature with Tripadvisor

Creative agency Space has developed a campaign for Nature Valley that sees the UK’s #2 cereal bar brand teaming up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots, in a new £1.8 million #visitnature campaign. Nature Valley #visitnature – Competition from Space on Vimeo. Nature […]

Wunderman Thompson and Ecox launch Emergency Bikes – An Electric Bike Designed By and For Doctors

Every minute lost means a 10% less chance of survival

Wunderman Thompson and Ecox launch Emergency Bikes – An Electric Bike Designed By and For Doctors

The road may be blocked, but not for doctors. Wunderman Thompson Paris, a WPP agency, announced today the launch of Emergency Bikes for Ecox, a new product created to help Parisian emergency doctors move faster through congested streets. According to INRIX, Paris is the most congested city in Europe. Drivers spend as much as 140 hours […]

Assassin’s Creed Valhalla ‘Greetings from England’ – We Are Social France

Assassin’s Creed Valhalla ‘Greetings from England’ – We Are Social France

We Are Social France’s new ‘Greetings from England’ campaign for Assassin’s Creed Valhalla – the next instalment in Ubisoft’s Assassin’s Creed franchise launching on November 17 – features a journey of discovery through ninth century England. Created and shot in the style of a traditional tour operator’s travel campaign, the first in a series of ads […]

Adverty invents and launches new in-game brand advertising format with seamless In-MenuTM ads

Adverty invents and launches new in-game brand advertising format with seamless In-MenuTM ads

Following the recent news of IAB status approval, and the integration with Smaato, leading in game advertising platform, Adverty,  announces the creation of a first of it’s kind seamless in game ad solution called InMenu™.  Programmatic  is often too focused on performance and CTR, and this announcement from Adverty delivers an in-game advertising unit  which gives branding opportunities, and more […]