The Sun reveals Top 50 retailers and takes over The Telegraph News Store on 50th Birthday

- Sun Campervan tours the country to reward retailers - Retailers rewarded in charity campaign - Top 50 Sun retailers revealed

The Sun reveals Top 50 retailers and takes over The Telegraph News Store on 50th Birthday

To mark The Sun’s 50th birthday, the newspaper has today announced its Retail Top 50 list of independent retailers who have all gone above and beyond, championing The Sun brand and launching charitable initiatives to improve the lives of people in their communities. Top of the list is ‘The Telegraph News’ store in Swadlincote, Derbyshire […]

Tesco and MediaCom bring together shows and talent across Channel 4, ITV and Sky in Christmas ads

- Tesco and MediaCom are working with Channel 4, ITV and Sky to feature much-loved primetime shows in its Christmas ad campaign, bringing together three major broadcasters in a creative commercial advertising first - New channel specific ten second clips, produced by Somethin’ Else and MediaCom, take inspiration from Tesco’s existing Christmas TV adverts and launch today across each broadcaster - Clips will also be stitched together to form ‘super spots’ which will see talent and shows from all stations come together for the first time

Tesco and MediaCom bring together shows and talent across Channel 4, ITV and Sky in Christmas ads

Today, Tesco and MediaCom will be launching a new campaign with Channel 4, ITV and Sky to feature a selection of their primetime shows in its latest Christmas ad campaign. Tesco’s existing Christmas advert, which first aired earlier this week, sees a Tesco delivery driver deliver Christmas through the years to celebrate its centenary and […]

Tata Sky’s #WorldTelevisionDay Campaign Garnered 3M Views in 1 Day

Tata Sky narrates the greatest saga of television through a cinematic experience of sand-art produced by Griffin Pictures & conceptualized by Chimp&z Inc.

Tata Sky’s #WorldTelevisionDay Campaign Garnered 3M Views in 1 Day

Chimp&z Inc in conjunction with Griffin Pictures rolled out a video recreating the magic of the golden era of television in sand-art. The #TumseHumareTaarJudeHai campaign video served the brand purpose of Tata Sky on the occasion of World Television Day. The video garnered a total view of 3M in just one day on Facebook and YouTube and […]

Creative Industry Leaders Join The Conscious Advertising Network To Combat Advertising Abuse

- Experts from ISBA, Accenture Interactive, GSK, Merkle Periscopix Creative Equals and Marketing Week join CAN to make a stand against advertising abuse - Award-winning creative director and former marketer of the year amongst leaders who have joined The Conscious Advertising Network - Head of Conscious Advertising Network to speak at UN convention on hate crime

Creative Industry Leaders Join The Conscious Advertising Network To Combat Advertising Abuse

The Conscious Advertising Network (CAN) today announces the appointment of six experts from the creative industry to join the battle against advertising abuse. Leaders from ISBA, Accenture Interactive and GSK are among the powerhouse that now forms part of the leadership team at CAN, whose ambition it is to confront ethical issues in the communications […]

Pampers launches PampersForPreemies for premature babies by Saatchi & Saatchi London

Pampers, together with Publicis Groupe agencies Saatchi & Saatchi London, MSL Group and Publicis Media, have launched a new campaign to help donate its smallest nappies to premature babies in the UK.

Pampers launches PampersForPreemies for premature babies by Saatchi & Saatchi London

Every year in the UK, 1 in 13 babies (around 60,000) are born prematurely[i], and need specialist care to support their early development – including a nappy. Sleep is important to support the physical and emotional development of premature babies, which is why, in 2017 Pampers created the smallest ever nappy, design to help minimise […]

David Beckham Revisits the Scottish Whisky Scene with Haig Club and LS Productions

The service production company's extensive experience working with high profile talent supports the scenic new whisky spot from adam&eveDDB

David Beckham Revisits the Scottish Whisky Scene with Haig Club and LS Productions

Global spirit and beer producer Diageo and creative agency adam&eveDDB launch a documentary-style spot that sees David Beckham showcasing what Scotland – the home of Haig Club – has to offer the world of whisky. Studio 99 and DB Ventures brought service production company LS Productions on board to once again provide support.  The IGTV films, launched on David […]

Timberland and Loyle Carner Partner For Urban Greening Campaign

Timberland and Loyle Carner Partner For Urban Greening Campaign

Earlier this year Timberland announced their largest ever global campaign, Nature Needs Heroes, which sees the brand committing to plant 50 million trees over the next five years. A form of value creation advertising that is starting a movement to show small actions can make a big impact. Timberland UK worked with integrated communications agency […]

The person behind the product: The growing retail power of influencers

The person behind the product: The growing retail power of influencers

Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product.  Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to  consumers – and savvy influencers are taking full advantage, according to leading […]