Durex Hails The Joy Of Foreplay In Playful Pleasure Gels Campaign

-New work from Havas London aims to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex-

Durex, the world’s #1 sexual wellbeing brand1, has today launched a playful, pro-foreplay marketing campaign for its Pleasure Gels lube collection. Foreplay Forever, which runs across multiple European markets, aims to normalise lube usage for pleasure – not just for problems – while simultaneously busting the myth that only penetrative sex is good sex.   Two-thirds […]

Heineken launches ad for Rugby World Cup 2019 and proves that everybody can become a fan

Heineken launches ad for Rugby World Cup 2019 and proves that everybody can become a fan

Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]

Celebrity Cruises unlocks a world of wonders in new campaign

Celebrity Cruises unlocks a world of wonders in new campaign

Evoking wonder and intrigue, while breaking category conventions, Celebrity Cruises offers a first-look at their new brand campaign from new agency Lucky Generals. Aptly titled “Wonder Awaits,” the first ad will premiere in the UK with Independent Cinemas on Sunday, 22 September, 2019. The advert – produced by Iconoclast and set to the iconic Jefferson […]

Luxury watch maker Patek Philippe and Leagas Delaney launch new Generations campaign

Luxury watch maker Patek Philippe and Leagas Delaney launch new Generations campaign

Patek Philippe, in partnership with independent comms agency, Leagas Delaney, announced its latest edition of the iconic Generations Campaign, to celebrate the launch of its latest timepiece, Ref. 5905 Annual Calendar Chronograph. Now in its twenty-third year of partnership with Patek Philippe, Leagas Delaney was charged with creating a campaign that built on the heritage and success […]

IMA Launches Global Ad Campaign to Highlight Importance of Certification in Today’s Business Landscape

IMA Launches Global Ad Campaign to Highlight Importance of Certification in Today’s Business Landscape

The, IMA (Institute of Management Accountants) launches a new global, integrated advertising campaign in support of the CMA (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate | New York, an international advertising agency and marketing services company, for the fourth consecutive year. The campaign utilizes television, print, digital, […]

McCann Worldgroup and Cigna inspires the world to see stress differently

McCann Worldgroup and Cigna inspires the world to see stress differently

McCann Worldgroup has partnered with Cigna International Markets in their latest initiative, which is helping the world see stress differently. The Stress Visualisation Experience was unveiled at a global launch event in London, which took place on Thursday 19 September. The first-of-its-kind technology visualises the physical signs of stress in the body and mind in […]

B&B studio reinvents snacking design codes with new identity for savoury snack bar The Savourists

B&B studio reinvents snacking design codes with new identity for savoury snack bar The Savourists

Pioneering savoury snack bar – The Savourists – unveils a bold new visual identity, delivered by branding agency B&B studio. The bars are currently available in two flavours: Sundried Tomato & Herb and Black Olive & Nori Seaweed. A completely unique product in the UK, The Savourists’ snack bars are a protein-rich alternative to the […]

Tech fuels spirit of sportsmanship at Rugby World Cup as Mastercard unveils live ‘Player of the Match’ trophy

Tech fuels spirit of sportsmanship at Rugby World Cup as Mastercard unveils live ‘Player of the Match’ trophy

As Rugby World Cup 2019 kicks off, worldwide partner Mastercard is celebrating the inclusive spirit and innovation that makes rugby a uniting force for fans and players around the world. “Connecting with people through their passions is at the heart of how we bring Priceless to life all over the world,” said Raja Rajamannar, Mastercard Chief Marketing […]