Macmillan Cancer Support looks to AI to drive sign ups to ‘World’s Biggest Coffee Morning’

Macmillan Cancer Support looks to AI to drive sign ups to ‘World’s Biggest Coffee Morning’

Macmillan Cancer Support is using artificial intelligence (AI) to drive sign ups to its ‘World’s Biggest Coffee Morning’ event on 27th September. The UK’s leading cancer support charity is working with technology platform Automated Creative for the second year in a row, with the aim of encouraging people to sign up to host their own […]

BrandStreet India acquires 17 fortune blue-chip firm projects

BrandStreet India acquires 17 fortune blue-chip firm projects

BrandStreet India, India’s leading integrated marketing agency has achieved a significant success by adding 17 Fortune blue chip companies to their portfolio in the last seven months alone. With their pioneering spirit, the agency has created business-building campaigns for some of the country’s most beloved and iconic brands like Nestle India, Wipro India, Amazon India, Kotak, […]

The Making of Harry Potter Launches New Retail and Dining Experience by Lumsden Design

The Making of Harry Potter Launches New Retail and Dining Experience by Lumsden Design

Three new eateries and an all new retail experience are now open at the Warner Bros. Studio Tour London – The Making of Harry Potter in Leavesden, with design by retail specialist Lumsden Design. Having collaborated on retail projects since the tour first opened in 2012, this latest project sees commercial areas expanded and redeveloped […]

Leo Burnett London and McDonald’s Launch ‘Just Like McDonald’s’ in Renewed Food Quality Push

Leo Burnett London and McDonald’s Launch ‘Just Like McDonald’s’ in Renewed Food Quality Push

McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food counterparts by comparing the quality of ingredients you’d find in high-end restaurants and supermarkets with those at McDonald’s. The campaign consists of two 40” films that playfully pose the question: how […]

Interbrand launches new brand identity for Peace One Day

Interbrand launches new brand identity for Peace One Day

Global brand consultancy Interbrand announced the launch of its creative rebrand for non-profit organisation Peace One Day. The new brand identity, which sees the unveiling of a new logo and visual identity aligns with the celebration of Peace One Day’s 20th anniversary. It is the first rebrand since its founding in 1999.  The mission of Peace […]

INFINITI and Isobar Moscow launched a virtual clothing collection on Instagram

INFINITI and Isobar Moscow launched a virtual clothing collection on Instagram

А саr brand INFINITI and Isobar Moscow digital agency (part of Dentsu Aegis Network Russia) have introduced a virtual limited clothes collection on Instagram. The campaign aimed not only to communicate with the brand’s audience in a creative original way, but also to draw their attention to the idea of ethical consumption and recall global […]