The Flavor of Songs is the culmination of a six-month long study, where Tramontina – one of Brazil’s leading brands of cooking utensils—Spotify and J. Walter Thompson Brazil brought together neuroscientist Dr. Marcelo Costa, Head of the Neuroscience Department at the University of São Paulo, conductor João Rocha from the University of Kentucky, and Renato […]
England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer. Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. […]
Myths and stigmas surrounding menstruation cause some women and girls to miss school or work, not enter religious places, or go into isolation every month. Instead of speaking up about something as normal as period, they’re taught to hide their monthly reality. To end the stigma around this often unspoken issue, Chimp&z Inc, an integrated […]
The 4A’s, the leading trade organisation for marketing communications agencies, is launching The Conscious Creative Movement, bringing together heart-driven creators who believe ideas and positive thinking can change the world. Conscious Creative, created in partnership with David&Goliath, aims to prove that at the heart of creativity lies a purpose that is undeniable and authentic. The […]
Mindshare, part of WPP, has won the media planning and buying account for Yorkshire Building Society Group, following a successive run of new business wins. The account will be worth an estimated £6 million in billings to Mindshare’s business. The financial institution, headquartered in Bradford, appointed Mindshare with the aim of driving long-term business growth over the next 5 years and bringing to life its brand positioning as part of its communications planning. Mindshare’s newly launched DX tool played a crucial role […]
Brooklyn-based independent agency, Madwell, announced that it has been named agency of record for coconut-based beverage company, Harmless Harvest, after a highly competitive, national RFP process. Madwell’s first task will be developing brand positioning, campaign strategy, media planning and creative execution in support of a Summer 2019 launch. Harmless Harvest is a food and beverage […]
After government measures for the control of fuel theft by organised crime in Mexico, different gas stations have been closed, generating panic buying, long queues and the largest shortage of gasoline in history in the country. The lack of information about the closure of gas stations also turned out to be a great problem; the […]
Mr B & Friends have completed work on a new brand identity and website for fast-growing regional broadband provider Truespeed. Based in the South West, Truespeed has charted an impressive course since 2016 having celebrated connecting its 2000th household earlier this year. The company provides full fibre connections to rural premises – 12 per cent […]
On Friday, May 24th it was 100 years since the parliament took the decision to approve universal voting rights in Sweden. Nevertheless, many still struggle for the right to a voice. Today the nation have come a bit along the way towards equality, but in the end, men are still in leading positions. That’s what the […]
Amazon Prime unleashed a mixed reality (MR) apocalypse on the streets of New York City to promote their hotly anticipated fantasy series Good Omens. Based upon the novel of the same name from Terry Pratchett and Neil Gaiman, Good Omens stars Michael Sheen and David Tennant as an angel and demon who join forces in […]