The&Partnership Nordics uses voice recognition to address gender equality for Swedish retailer Tretti

The&Partnership Nordics uses voice recognition to address gender equality for Swedish retailer Tretti

The&Partnership Nordics has created a new campaign, ‘Femti Femti’ (“Fifty Fifty”) for Swedish household retailer Tretti, revealing how the equal sharing of household chores leads to longer-lasting love. ‘Femti Femti’ is based on data from Stockholm University, which shows that couples who share household chores equally stay together longer – and that arguments over housework […]

HUAWEI’s new app uses AI to help the blind ‘see’ emotions through the power of sound

HUAWEI’s new app uses AI to help the blind ‘see’ emotions through the power of sound

HUAWEI has created an app, that allows blind people to ‘see’ or experience emotions on the faces of people they are speaking to using the power of artificial intelligence (AI). The Facing Emotions app utilises the powerful camera and AI of the HUAWEI Mate 20 Pro, to translate seven universal human emotions, into seven unique […]

Mean Old Man Tries to Thwart Christmas in Greece by Stealing Shopping Bags

Mean Old Man Tries to Thwart Christmas in Greece by Stealing Shopping Bags

Great Guns director, Peter Dietrich, launches a bah humbug festive campaign for Greek retailer, Jumbo. The one-and-a-half-minute film, titled ‘The Collector’, evokes classic Victorian Christmas stories with a twist.   The film, set in the Victorian era, follows a rich, spiteful old man with a curious obsession for collecting. Night after night shady henchmen arrive […]

Seasonal Shake-up: Millennials Reimagine Christmas

Seasonal Shake-up: Millennials Reimagine Christmas

New Hotels.com research reveals that one in ten millennials hope there’s ‘no room at the inn (laws)’ so they don’t have to stay the night. To get away from it all,15% are and 34% wish they were going on holiday over the festive period this year. To help them on their way, Hotels.com is offering 10% off […]

Lab reframes perceptions of the festive season with ‘Christmas Presence’ campaign

Lab reframes perceptions of the festive season with ‘Christmas Presence’ campaign

Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences, has revealed a new festive campaign, ‘Christmas Presence’. The initiative aims to reframe perceptions of Christmas and remind people how special the festive period really is, recognising that it can sometimes […]

BBD Perfect Storm backs People’s Vote with Christmas song

BBD Perfect Storm backs People’s Vote with Christmas song

BBD Perfect Storm has launched a Christmas song in support of People’s Vote on the Brexit deal. The song will run across social media channels and via BBD Perfect Storm’s annual Christmas card. The song’s lyrics celebrate everything about Britain’s last 45 years within the EU and goes on to lament what could be our […]

Pirating Parents Ruin the Magic of Cinema at Kids’ Expense in New Charity Commercial

Pirating Parents Ruin the Magic of Cinema at Kids’ Expense in New Charity Commercial

COMPULSORY have collaborated with directing duo Dario & Dom on a heartfelt theatrical commercial for educational charity, Into Film. ‘See What You Did’ puts a clever narrative twist into a story which champions the genuine hard work and commitment that goes into the filmmaking process that is often missed in today’s over-saturated world of content. […]