Brand transformation company, Burns Group, in partnership with FIFCO USA, one of the largest beer companies in the US, announced a new national campaign for Pura Still: the first spiked still water. It creates a new category in beverage alcohol – spiked water with no bubbles. To introduce Pura Still, Burns Group created a witty campaign, […]
Superdrug announced it will retain Mindshare following a competitive pitch for their offline media account. The win follows a successful year for Superdrug and Mindshare, which focused on TV sponsorship with a full multi-platform campaign, including VOD (video on demand), social, licensing, in-app, and broadcast. Patrick Megarry, Superdrug Head of Marketing said: “In such a […]
A new campaign from Radiocentre sets out to tackle the knock-on effect Brexit may have on UK advertising budgets. The ads, created by Radioville, urge listeners to re-evaluate their media mix and informs them that radio can help their squeezed budgets go further. For these humorous radio ads, the industry body drafted in actor Oliver Maltman, […]
Refinery29, a leading media and entertainment company for young women, and creative agency Berlin Cameron, part of the WPP network, announced the results of their inaugural “This is Women’s Work: Stepping Up Startup Culture” study around the rising generation of female entrepreneurs, women’s experiences in the startup world and key issues around access to capital. Inspired by […]
There are over 10 million weddings in India every year. Increasing by 30% year on year and a lot of gifting happens during this season. The Womb, a premium advertising and innovations agency, identified this as an opportunity to position Saregama Carvaan as the perfect gift. It was important that the brand identified an existing gifting moment, rather […]
British gin brand, Warner Edwards, has appointed Birmingham based creative agency LIFE as its BTL agency, as the brand strengthens its agency roster to support its strong performance across both the on and off-trade. “We’re really excited to be working with LIFE. They demonstrated a thorough knowledge of the category and a passion for Warner Edwards. […]
Jellyfish has been awarded the integrated media business for fashion and lifestyle brand hush. Founded by Australian Mandy Watkins in 2003, hush has grown to become one of the UK’s leading womenswear and loungewear retailers. Appointed without a pitch, Jellyfish’s overarching objective will be to assist the business with its continued growth. The work will […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, announced it is launching its first brand marketing campaign in six years. The ‘It’s not stock, it’s Shutterstock’ message is designed to showcase the unparalleled quality and depth of Shutterstock’s creative asset repository driven by more than 550,000 contributors from […]
Stagecoach, the Performing Arts school for children aged 4-18 years, has launched its new Doodles campaign: a quirky, light-hearted drive that repositions the brand and highlights its benefits for children beyond the stage. With leaflets, posters, online banners and social advertising all delivered by launch marketing agency Five by Five, Doodles’ creative has a serious […]
Each day, war and conflict forces thousands of families to flee their homes. To reach safety, these refugees walk more than 1 billion cumulative miles across the globe each year. Matching this insight with the global fitness trend, the latest campaign from Hello Charlie, Great State, and the UN Refugee Agency encourages people to connect […]