Merkle launches ad tech consultancy practice with increased investment into in-housing

Merkle launches ad tech consultancy practice with increased investment into in-housing

Merkle, a leading technology-enabled, data-driven performance marketing agency, has made a major investment into the expansion of its in-housing solution as it launches a new ad tech consultancy practice in EMEA. The new ad tech consultancy gives clients the ability to access Merkle’s full range of services and talent across its addressable media, customer strategy, […]

120 women already registered for Creative Equals’ ‘Returns’ scheme as deadline approaches

120 women already registered for Creative Equals’ ‘Returns’ scheme as deadline approaches

As the first deadline for applications approaches (Friday 11th January), Creative Equals, the organisation championing diversity in the creative industries, has already seen 120 women register for its returnship programmes in London and Manchester, demonstrating the wealth of creative talent currently looking to get back to work in the creative industries. Applications have come from […]

Elmwood Brands Kopparberg’s New Drinks Concept, Balans Aqua Spritz

Elmwood Brands Kopparberg’s New Drinks Concept, Balans Aqua Spritz

Elmwood client Kopparberg, the Swedish fruit cider, has launched its new brand and drinks concept Balans. Balans Aqua Spritz signals the UK arrival of a growing US trend towards alcoholic sparkling seltzers. It is an alcohol infused sparkling water with a hint of natural fruit taste – Lightly sparkling and refreshingly balanced. This low calorie, low-sugar drink is […]

Denomination Gives Adult Soda Brand Somersault Extra ‘Pop’

Denomination Gives Adult Soda Brand Somersault Extra ‘Pop’

New Instagram-worthy drinks brand Somersault launches in a bid to tap into the burgeoning adult soft-drinks market, with a stand-out identity by drinks design specialist Denomination. The adult soft-drinks category is a huge growth area globally, as more consumers seek out no- and low-alcohol options with grown-up flavour profiles. Slow-brew soda start-up Somersault spotted a […]

Mr B & Friends creates smart animations for Lightwave brand campaign

Mr B & Friends creates smart animations for Lightwave brand campaign

Brand, creative and digital agency Mr B & Friends has unveiled a new family of animated characters as part of a digital marketing campaign for smart home automation company Lightwave. Lightwave offers cloud platform, applications and over 80 connected devices that together provide fully integrated remote control and monitoring of light, heat, power and security […]

The first study of its kind demonstrating the qualitative impact of TV, YouTube, and Facebook video media

The first study of its kind demonstrating the qualitative impact of TV, YouTube, and Facebook video media

The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]

Guardian Jobs rebrands portal with new values-led campaign

Guardian Jobs rebrands portal with new values-led campaign

Guardian Jobs is launching a new marketing campaign to highlight its rebrand and unique values-led offering for recruiters and job seekers. The campaign seeks to highlight how Guardian Jobs’ unique portal helps clients find the right people for roles. Guardian Jobs is rooted in deep specialism across multiple sectors, attracting established and growing job seekers […]

UK retailers wasting two million hours every week on competitor price-checking, according to Omnia Retail

UK retailers wasting two million hours every week on competitor price-checking, according to Omnia Retail

UK retailers are wasting almost two million hours every working week due to ineffective competitor price-checking processes, according to a research report.  The findings were published in a white paper by pricing and automation specialist, Omnia Retail, which questioned 150 UK retail businesses on the scope and efficacy of their pricing strategies. They show that companies are needlessly spending […]

Verizon Media and Microsoft expand partnership with global native advertising deal

Verizon Media and Microsoft expand partnership with global native advertising deal

Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will gain additional access to 20 percent more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements. Additionally, the companies have extended their existing relationship, which delivers unrivalled […]