Gatorade quick off the ball with Super Bowl celebration

Gatorade quick off the ball with Super Bowl celebration

Sports drink brand Gatorade has published a YouTube short celebrating the achievement of Super Bowl hero Peyton Manning conceived by TBWA\Chiat\Day LA. Lauding Manning as the ‘Greatest Cowboy’ the 30” piece incorporates a series of snapshots from the field of play showing the Bronco’s star, nicknamed the Sheriff, in action – all set to the […]

TJ Miller and Shock Top’s mascot Wedgehead Review Top Super Bowl Ads

TJ Miller and Shock Top’s mascot Wedgehead Review Top Super Bowl Ads

So the Denver Broncos won the Big Game, but which brand stole the show in February 7’s Super Bowl showdown? Surely by now you have seen a plethora of articles reviewing the various ads aired on the big stage. But here is one with a difference… Comedian and actor T.J. Miller (HBO’s Silicon Valley; Marvel’s Deadpool) reviewed […]

Elmwood saddles up with Boardman to take cyclists ‘out there’

Elmwood saddles up with Boardman to take cyclists ‘out there’

Global brand design consultancy, Elmwood, has teamed up with Chris Boardman MBE to reinvigorate the Olympian’s range of bicycles and accessories. Boardman, which launched in Halfords on 29 January 2016, offers products to suit everyone from first time riders, commuters, extreme cycling hobbyists to semi–pro riders. In a fierce market, with some serious players competing […]

Space & Arla team to launch the UK’s first ever yellow-top milk

Space & Arla team to launch the UK’s first ever yellow-top milk

Creative agency Space has been appointed by Arla, the UK’s largest farmer-owned dairy company, to support the launch and ongoing development of a game-changing concept in the milk aisle: Arla Best of Both (BOB), the country’s first yellow-top milk. Space’s remit covers live brand activation as well as digital and social. Best of Both is […]

ITV Signs Two Year Sponsorship Deal with Peugeot

ITV Signs Two Year Sponsorship Deal with Peugeot

ITV Commercial announces it has signed a two-year sponsorship deal with car manufacturer Peugeot. The partnership, brokered between ITV and OMD UK, includes sponsorship of ITV’s coverage of the RBS 6 Nations tournaments in both 2016 and 2017 and includes all England, Ireland and Italy home matches. It covers broadcast sponsorship, highlights shows and a […]

Cannes Lions first speakers revealed from Mars Inc, Unilever, DDB and Mondelez International

Cannes Lions first speakers revealed from Mars Inc, Unilever, DDB and Mondelez International

Marketing luminaries from Mars Inc., Unilever, DDB and Mondelez International have been confirmed as speakers at the Cannes Lions, an eight day event that brings together branded communications professionals in an international festival of creativity. The first speakers confirmed include Mars Inc. global CMO Bruce McColl, DDB’s president and CEO for North America Wendy Clark, […]