Partnering with agency Athletics NYC, ZEITGUISED’s foam Studio has developed a series of creative interpretations of the ‘Think’ wordmark to be used as the identity for IBM’s inaugural ‘Think’ conference. The IBM Think 2018 conference in Las Vegas celebrates the tech company’s long-time corporate mantra ‘Think’ by convening inspiring experts from disparate fields for a […]
Reaching one’s fans individually, increasing their involvement and thus increasing one’s business. Using three words: reach, engage and monetise. In other words, breaking down any degree of separation between football clubs and their immense fan bases through an innovative technological solution. These are the objectives of Zerogrado, an Italian software company that is launching […]
Nespresso has unveiled a brand new loyalty scheme designed to reward customers throughout their relationship with the brand. Nespresso & You is a tiered rewards program that has been designed to offer unique experiences, personalised offers, and masterclasses to customers based on the length of time as a valued Nespresso customer. Customers will be […]
Innovative Polish online currency exchange and money transfer company, Conotoxia is announcing its new four year partnership with the Wales football team at the FAWales squad announcement at St. Fagans on the 29 August. This exciting new partnership is a first in the UK for Conotoxia, who have recorded staggering, exponential growth every year since […]
I’m a firm believer that the Direct to Consumer (DTC) business model is a game changer. Having the opportunity to partner with some of the world’s leading consumer and retail brands has given me a front seat to watch some of the fascinating interplay between the key players in today’s CPG sector battles. A battle […]
According to a recent report, by the year 2050 there will be more plastic in the sea than fish. To help stop this rising tide of plastic, The West Coast Foundation in Sweden launches a “rubbish” initiative that targets beach-goers with a simple message: Let’s end littering on our beaches. It’s election year in Sweden. And with […]
A three-storey luxury restaurant has now opened on Piccadilly in central London, with visual identity by Here Design. HIDE is a collaboration between acclaimed chef Ollie Dabbous and fine wine and spirits boutique Hedonism. Spread across three floors with views across the neighbouring Green Park, HIDE is presented as a pure dining utopia, combining British […]
When Buddy Creative paid a visit to Cornish Orchards for the first time in 2011, they met the real deal: a truly artisan, farm-based cider-producer still operating at a smallish scale, supplying shops and destinations in the West Country. Their branding system for the company brought consistency and uniformity across the range and changed their […]
easyJet has launched a national campaign in the UK, to inspire more girls to become airline pilots. In a recruitment film released today, the airline reimagined a famous scene from Hollywood movie Catch Me If You Can where Leonardo DiCaprio impersonated a high-flying pilot in an airport. Leading the cast was nine-year-old Hannah Revie, […]
Goodwill of Central and Southern Indiana has unveiled its regional fall campaign, which taps a digital/social-first strategy, with the help of its creative Agency of Record, Young & Laramore. Six local artists, identified by Pattern Magazine, visited Goodwill and transformed the garments they bought into their own unique design. Three male and three female designers […]