Bournemouth Tourism has partnered with independent global creative agency Crowd to deliver a new website for Bournemouth Beach Lodges. The site promotes beachside accommodation on the south coast of England, in the style of the traditional British beach huts, but with modern conveniences for the tourists. The project followed the existing brand guidelines and used photography supplied by […]
Royal Mail announced that its MailshotMaker tool has integrated with the customer engagement platform, dotdigital Engagement Cloud. The integration means that Engagement Cloud users can now include direct mail as part of any omnichannel campaign. Customers are now able to automate the messaging and timing of direct mail campaigns in the same way as digital […]
MC&C Media, the independent media agency, has changed its name to The Kite Factory as it marks the latest chapter in the most transformative period in its history. The rebrand comes 18 months after the agency raised £6.6m in investment from private equity house Key Capital Partners, which allowed the business to invest in new […]
Jellyfish, a digital partner to some of the world’s leading brands, announced its acquisition of UK-based digital marketing business Latitude from TransUnion (formerly Callcredit). Latitude, which has offices in Warrington (UK) and Dubai (UAE), will become fully integrated into the Jellyfish group, which employs over 700 people across 18 offices worldwide. Headed up by director […]
Health Unlimited announced the expansion of Corkery Group Unlimited, its public health and policy specialist consultancy, to the UK with the addition of Claire Hoffman as Director of UK and EMEA. The London presence will complement Corkery’s New York headquarters and focus on the consultancy’s continued growth outside North America. Claire’s appointment denotes the commencement […]
Clarity PR announced that Alex MacLaverty has been appointed Global COO of the fast-growing firm. Previously MacLaverty rose through the ranks at Hotwire, where she held numerous senior positions culminating in being appointed Hotwire’s COO and President EMEA & ANZ in 2017. Alex’s appointment follows a period of rapid expansion and significant investments for Clarity, […]
London-based independent creative agency Mr. President has worked in collaboration with MOO’s in-house creative team to launch a new awareness campaign, showcasing MOO as front of mind for creative businesses around the world. The “Let’s Get Physical” campaign celebrates the sheer joy felt by creative professionals and businesses when their designs are brought to life […]
SodaStream International Ltd., the world’s leading sparkling water brand, released its 2019 April Fools’ video featuring the American astronaut best known for having spent the most time in space on a single mission, Scott Kelly. Scott Kelly introduces the innovation, SodaStreamMe, to the world in an commercial style video. SodaStreamMe is an on-the-go bottle that […]
One of the UK’s favourite cider, Strongbow, is launching a new master brand campaign that celebrates people from all walks of life coming together in the great British pub. Two friends passionately perform the 80s classic ‘Together in Electric Dreams’, and the powerful one minute spot builds to a spine-tingling crescendo as the locals all […]
Sainsbury’s is the target of a new Greenpeace campaign on plastic packaging and has been mocked in an April Fool’s video. The UK’s second biggest supermarket is ridiculed in the comedy clip for its dismissive attitude on reducing plastics and its failure to take sufficient action. Greenpeace is calling for Sainsbury’s to set yearly plastic […]