The Economist Group announced the findings from its latest global content marketing study, ‘Cracking the Content Code’. The white paper is based on analysis of The Economist Group’s own client content programmes over a 12-month period: more than 50 microsites created for brands in the US, EMEA and APAC as well as all media units […]
Commercial radio took a record total of £713.3 million in ad revenue in 2018, breaking the previous 2017 record of £679.2 million, according to new figures from industry body Radiocentre. The 5.1% increase year-on-year marks the third consecutive year of record-breaking revenues for the medium. This news comes on the day that commercial radio also […]
VSCO, the creative channel whose mission is to help everyone fall in love with their own creativity, is asking people around the world to redefine the essence of style. Come Closer is a movement away from the face of fashion to the soul of style, from the few to the many, from the staged to […]
Based in the heart of the Middle Eastern region, luxury property developer Eagle Hills has partnered with independent global creative agency Crowd to transform its website to a more SEO and user-friendly digital platform. Eagle Hills asked Crowd to develop a fully content managed solution that provides the best usability for users to navigate, explore and register their interests. […]
Pure, a leading digital radio brand, has signed DeVries Global as its retained lead PR agency following a competitive pitch. Known as a digital radio pioneer, Pure announced its move into the wider audio arena at IFA 2018 with its first smart speaker, DiscovR. This prompted the hunt for a lead agency to help grow its business […]
Pets are always confusing their ambition with their ability, yet 94% of Australian pet owners don’t have cover. To help the Royal Automotive Club of Victoria (RACV) launch their new pet insurance, CHE Proximity created a campaign that shows how RACV covers pets for their overconfidence through a range of vet medical supplies. The integrated […]
Following a launch at the Sundance Film Festival, TIME and Felix & Paul Studios have made an exciting announcement. After sending VR cameras up to the International Space Station in December 2018, they are ready to start shooting a year-long VR project, ‘The ISS Experience’, that will provide people on earth a never-before-seen perspective of […]
SNAP LDN has created a new Purplebricks campaign, bringing ‘Commisery’ to life in operatic style. The new 60” TVC continues to highlight the misery of paying too much in commission, but in more dramatic style to previous ads in the long running campaign. We see dramatic slow-motion shots of people stuck in a thousand-yard stare; […]
The biggest challenge for rescue organisations, in the UAE and globally, is convincing people that mixed breed dogs are as trainable and as adoptable as pure breeds. Hence the old saying “You CAN´T teach an old dog a new trick”. So, for its latest campaign, SNIFF decided to go the extra mile by getting abandoned […]
River Island will celebrate the diverse faces of the modern family in its new SS19 campaign created by integrated agency Studio Blvd. The #ThisIsFamily campaign celebrates the diversity of families, while challenging the notion of what ‘family’ means in 2019. It follows in the footsteps of Studio Blvd’s ‘Labels are for Clothes’ campaign for River […]