For the first time ever, Cadbury is opening its doors and inviting the nation to ‘go madbury for Cadbury’ this July. Chocolate fans have the chance to create their very own Cadbury Dairy Milk bar, which could become the newest addition to the iconic Cadbury Dairy Milk range to sit alongside iconic bars and […]
We Are Social and Citizen Relations have won the pitch announced by Italian beverage company Sanpellegrino, which specialises in mineral water, non-alcoholic drinks and iced teas. The two sister agencies of the BlueFocus group will work integrated global campaigns across traditional and digital PR, offering strategic and creative support across the group’s brands (S.Pellegrino, Acqua […]
Mirum, a J. Walter Thompson Group business, has acquired a majority stake in Barcelona-based digital consultancy, KingEclient. KingEclient provides services including digital transformation strategy, UX, digital marketing, design, development and analytics. Founded in Barcelona in 2000, KingEclient employs around 100 digital and technology specialists, with annual revenues in excess of €10 million. The company has a […]
Manchester based IF Agency has been appointed by Lancashire Police to develop a creative campaign to widen the understanding of child protection amongst frontline officers and first on scene teams. The campaign is part of a new child protection training package which is being rolled out to all frontline officers and staff in the Lancashire […]
Uber premium, uber clean and uber optimised: Performance Lab is a new range of high-performing supplements set to outshine its competitors. Comprising of both Performance Lab and Performance Lab SPORT, the cutting-edge range of vitamins and minerals is pioneering in its approach and wanted to be seen as a legitimate choice for those looking for […]
Viewers are challenged to ‘Make a Bold Move’ in an advertising campaign for McDonald’s Big Flavour Wraps, created by Leo Burnett London. The aim of the campaign is to drive sales of McDonald’s Big Flavour Wraps range by generating excitement for the products – while also introducing a bold new flavour with The Fiery […]
Emirates has introduced 3D seat models on emirates.com, becoming the first airline to introduce web virtual reality (VR) technology on its digital platform. The 3D seat model is a visualisation engine that displays an immersive 3D 360 degree view of the interior of the Emirates A380 and the Emirates Boeing 777, giving customers a […]
Over 79% of the UK’s Generation Z snack more than once a day, making it the largest age group for demanding immediate snacking food according to the latest research by leading brand, packaging and innovation specialist Sun Branding Solutions. Generation Z (people born from the mid-1990s to the early 2000s, a larger section of society […]
Bio-essence, a leading skincare brand in SEA, has recently re-launched its six ranges of Cosmetics from Malaysia up to China. Well known for its innovative products and proven efficacy, Bio-essence offers a diverse range of high quality products based on a deep understanding of Asian beauty traditions. Whilst brand loyalists viewed the brand as a […]
The House of St Barnabas has launched ‘Lost and Foundry’. Developed by M&C Saatchi London and Fontsmith, the campaign sees the crumbling typefaces of Soho recovered to be sold online as a collection of fonts, to fund its vital work with London’s homeless. The House of St Barnabas is a social enterprise that aims to […]