Studio Blvd launched the Goodbye Resolutions: Hello Empowerment campaign for British activewear label Sweaty Betty. The campaign challenges the conventions and pressures of new year’s resolutions and instead inspires women to feel empowered. The campaign which launched in January is set to continue with different empowerment mantras through February and March and features three influencers […]
On January 29, whilst the British Parliament once again votes on the government’s Brexit deal, The Economist, a leading source of analysis on international business and world affairs, will take to Westminster’s most famous roundabout in a van displaying the message: ‘Tired of going round in circles?’ The side of the vehicle hosts the question […]
St Austell Brewery has hired TMW Unlimited to handle the advertising and communications for its Cornish lager brand Korev and Bath Ales brands Gem and Sulis. TMW won the business, which spans consumer and trade communications, without a pitch. TMW already works on the brewery’s best-selling IPA, Proper Job and Tribute Ale, and the move […]
Following a multi-agency pitch, Puma India has appointed Digitas, a Publicis Groupe company and India’s largest digital agency, as its digital partner for the Puma range as well as One8 – Virat Kohli’s brand that is powered by Puma. The mandate includes digital creative, social media, content and advocacy. On partnering Digitas, Debosmita Majumder, Head of Marketing Puma India, […]
Management Company YM&U Group (YMU), formerly James Grant Group, has aligned thirteen of its fourteen individual brands into its holding company name, with divisions now officially recognised as YMU Business Management, YMU Drama and Comedy, YMU Entertainment, YMU Music and YMU Sport. Troika, which forms its Drama and Comedy division will retain its brand name for the foreseeable […]
French fashion label Isabel Marant has launched an international media campaign to showcase its Spring/Summer 2019 collection, after continuing its global media buying relationship with Media Agency Group (MAG). Isabel Marant is worn by celebrities including Kate Bosworth, Katie Holmes, Anne Hathaway and Hilary Duff and its latest fashion range will be seen in premium eye-catching locations across the cosmopolitan […]
Charity DRTV and digital specialist WPN Chameleon (WPNC) formally announced the launch of its International division. Having tested the concept working with European charities over the past year, the independent agency is now looking to expand its global activities. Headed by International Director Gail Cookson, one of the agency’s founders and an acknowledged expert on […]
Kabbage, a global financial services, technology and data platform serving small businesses, launched its first national TV campaign in the US starring actor and comedian, Gary Cole. The “10 Minutes in the Future” campaign showcases how quickly and easily small businesses can access working capital through Kabbage. In its 10th year since founding, Kabbage has helped more than 160,000 […]
Introducing the first preview of UpEnd gin before it’s first release in late February 2019, with brand identity and packaging developed by Nude Brand Creation. New to the scene, UpEnd is a distiller focused on honouring the long tradition of gin but with a modern twist. Founded by friends Matt Mckee and Chris Lofrese, the […]
HEINEKEN launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 features 33 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which the company was built. The collection of films illustrate how with the right mindset, people […]