Ricola, the Swiss herbal drop manufacturer, has announced the launch of a major new brand campaign. The push was developed in partnership with creative agency Publicis, with media strategy and planning by Arena Media, part of Havas Group Media. ‘Wish you well’, Ricola’s first brand campaign for over three years, aims to raise brand awareness […]
Leading independent media and marketing consultancy, Ebiquity, announced the release of its newest report “TV at the Tipping Point.” The report evaluates key trends in linear TV and considers the implications for the future of TV advertising. Ebiquity’s analysis suggests that the market is soon approaching an inflection point. The consultancy predicts that by 2022 there […]
Beano has launched a new national joke competition to find Britain’s funniest primary school class. Teachers across the UK can submit their primary school classes’ top three jokes here from April 1st 2019. The top three classes, voted for by Beano’s gag maker experts and kids on Beano.com, will each win a bundle of Beano annuals, […]
e3creative, one of Manchester’s most successful digital agencies has joined international digital agency, Dept. Founded in 2010 by Jake Welsh, e3creative works with forward- thinking brands to create refined, impactful and inspiring digital experiences. With e3creative joining, Dept UK strengthens its service portfolio to match client demand, namely creative and digital marketing. e3creative will be able […]
What if travellers waiting to board a plane could exchange tips face-to-face with others who are heading in the opposite direction? KLM Royal Dutch Airlines has worked with creative agency DDB Unlimited to build a bar where travellers can meet to exchange local tips at airports in the Netherlands, Norway and Brazil. This new travel […]
Toyota returns to the 2019 Super Bowl with a spotlight on two game-changers – the all-new 2019 RAV4 HV (RAV4 Hybrid) and powerhouse female football player Antoinette “Toni” Harris. The Super Bowl spot, which will appear toward the end of the second quarter, features the 2019 RAV4 HV (XSE HV grade, specifically), a hybrid that will […]
Eight in 10 companies experienced trademark infringement in 2018, up from 74% in 2017. This is according to the latest research from CompuMark, the industry leader in trademark research and protection. Forty percent of respondents said they had experienced 1-10 cases of infringement, while 22% experienced 11-20. While the top three consequences of trademark infringement […]
Ahmad Tea, the global tea company has appointed Southpaw as their creative digital agency. The agency, which won the account following a competitive pitch process, will provide social strategy, content creation and distribution for Ahmad Tea across more than 80 markets around the world. Its first work for Ahmad Tea will break in March 2019 […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the fifth consecutive year. Now in their 21st year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands. It recognises the critical contribution […]
Celebrated independent producer of English sparkling wine Bride Valley has released its latest variant – a Cremant – with design by brand consultancy Lewis Moberly. Owned by acclaimed wine expert Steven Spurrier and his wife Bella, Bride Valley is set in the Dorset countryside and now has 10 hectares of vineyard under cultivation, producing a […]