Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social. The campaign, created by the newly branded TI Media (formerly Time Inc. UK), involves Neptune’s sponsored […]
Procter & Gamble (P&G)’s Safeguard, a brand with a rich heritage of providing long-lasting protection for families, has recently launched a new campaign called “Pabaon Sa Buhay” (Protection for life)– reinforcing the brand’s belief that the lessons learnt at home have the ability to shape and protect a child for life. Created for P&G […]
With the UK’s most anticipated sporting event of 2018, the FIFA World Cup Russia, now well underway, and England emphatically qualifying for the knockout stage after thrashing Panama 6-1 on June 24, the next few weeks are set to be a perfect opportunity for brands to capitalise on consumer interest in the World Cup using out-of-home […]
To celebrate 2018’s UK Black Pride, which takes place on 8th July at Vauxhall Pleasure Gardens, UK Black Pride and Proximity London have come together to create a nationwide campaign titled ‘Keep the noise up’. The integrated campaign will go live on Tuesday 26th June and aims to raise awareness of the annual festival — […]
Art & design brand ZEITGUISED and its commercial visual trend lab, foam studio, show their joint creative potential in this double whammy of textile visuals for textile manufacturer Kvadrat with two unique projects. Launching June 26 is brand image R&D project “KVDARAT Exploration”. Developed by foam studio, the film explores the textures of Kvadrat’s signature […]
Soup is making a comeback thanks to youth homelessness charity Centrepoint and their soon-to-be-launched fundraising event Big Broth. For immediate release 26th June 2018. Social purpose and charity marketing agency GOOD have been appointed by Centrepoint to deliver the mass activation of their brand new featured fundraising event “Big Broth”. Big Broth is a new […]
Global media technology company Oath announces the appointment of Anna Watkins as UK MD & Country Commercial Director. In the role, Watkins is responsible for the promotion of Oath’s advertising solutions to brands and agencies and driving the continued commercial success for Oath’s leading media brands, platforms and partnerships. Watkins brings over 20 years of […]
Shropshire digital agency Reech is helping Premier League football stars of the future thanks to the development of a new academy app. Reech, based in Shrewsbury, has created the app for Wolverhampton Wanderers FC to enable its young academy players and their families to have easy access to training schedules, coaching tips and more. The […]
Beats has launched an all-star football line up for its latest campaign in the lead up to and during the much-anticipated games in Russia. Sky Media and Havas Media have joined forces to bring together their global football talent who appear alongside Beats’ footballer brand ambassadors. The campaign will run throughout the tournament. Iconic film […]
London-based strategic brand agency Path has evolved its award-winning design for Oppo, a premium range of healthy ice creams. The refreshed new look will support the brand’s expansion into the mainstream and its extension into ready-to-eat desserts. Launching nationwide this week, the new packaging reflects Oppo’s ‘Taste Sensation.’ Last year, Path helped Oppo find the […]