In celebration of VIA Rail’s 40th anniversary, the Canadian railway company, together with Cossette, launched the Canada-wide VIA40 campaign and contest with a historic twist. Together, they created tickets upcycled from the steel of a major part of VIA Rail’s history to mark the milestone. VIA Rail is reusing its past to propel 40 […]
Drum and OMD UK launch Eurotunnel’s Summer campaign in partnership with Mission Impossible: Fallout across digital, cinema and social. Created by Drum, with media strategy, planning and buying handled by OMD UK, the ad uses the iconic Mission Impossible music and parallel themes to show how getting your family on holiday is in fact a mission […]
As far as the Brazilian beer brand, Skol, was concerned, there was lots of support for Iceland on June 17. Despite being the country with the smallest population to enter the competition, the beer brand launched a campaign for Brazilians to increase their number of supporters. There are many reasons for this support. Brazil […]
Radisson RED, Radisson Hotel Group’s upscale hotel brand that aims to inject new life into hospitality through a focus on informal services, the latest technology, and bold design, has landed in Glasgow. To mark its arrival the hotel has launched its first TV ad campaign, created by BrandCap. Glasgow is the fifth location for the […]
Evans Cycles, the UK’s leading specialist bike shop, has announced the launch of its new Better by bike campaign. Aimed at celebrating the wider health benefits of cycling, the initiative will see the UK’s largest high street cycling retailer help inspire the public to ride more regularly and show the world why everyone can become […]
AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more than 2,290 participants from 386 schools across 55 countries, making it the most successful year to date. The five winning ideas and teams are: Hush for Apple Team: Junggle Kim, Chaeyeong Seo, and Cristina Marquez Barreto School: Miami Ad […]
Award-winning drinks design agency Denomination expands into the USA with a new office opening in San Francisco – a stone’s throw from the world-famous Napa Valley wine region. The US office will be led by newly-appointed Business Director Meghan Read. Since establishing Denomination in 2002 in Australia, co-founders Rowena Curlewis and Margaret Nolan went on […]
Media Agency Group (MAG) has been appointed by national law firm Your Legal Friend to deliver media planning and buying campaigns, following a competitive six-way pitch. The brief will see MAG raise awareness of the legal firm which has over 35 years’ experience successfully providing justice for clients and has secured over £250 million compensation in […]
Infinity Nation, the specialist online retail growth agency, has been chosen by women’s athleisure clothing brand, Boudavida to help develop and implement its digital growth strategy. This appointment marks Infinity Nation’s ninth win in nine months. The agency, whose online retail strategies have proved successful with other clients including cycling brand, Rapha, hamper.com, Home Leisure […]
BMW i is hosting a flavour-filled journey that will electrify taste buds at 2018’s Taste of London at their Restaurant ‘A Taste of BMW i.’ The activation, developed by Wasserman’s Experience division, will bring to life the new BMW i8 Roadster through a four-course tasting menu, inspired by the key brand pillars; sustainability, innovation, visionary […]