Car manufacturer Kia has engaged Microsoft Advertising’s new creative format ‘Storyboard’ for MSN to showcase its GT, Rio, Picanto and Sportage models. The campaign, which runs for 24 hours from July26, forms part of Kia’s wider focus on driving customers to become brand ambassadors. Also running on MSN mobile, the display ad expands upon a […]
Glasgow based Material_UK has helped the Scottish Professional Football League rename and rebrand its divisions. n June The Scottish Premier League and Scottish Football League merged to form the Scottish Professional Football League. The newly formed organisation has unveiled its identity alongside the new league logos. The new identity brings together elements of the SPL […]
Ashton Kutcher has reportedly signed a $10m deal to become the brand ambassador for Lenovo, the computer manufacturer based in China. Kutcher, who stars as Steve Jobs in a biopic about the Apple founder, will appear in print and TV ads for the company as it tries to boost sales in the US. The $10m […]
Grolsch is set to embark on a three-month roadshow at the end of July inviting people in Brighton, London and Bristol to take part in a ‘Swingtop Challenge’ to win prizes in the brand’s biggest campaign this year. On tour will be a 2.1sqm interactive game cube in which players have to open as many […]
BETC London has produced a standout print campaign to support the launch of Aptamil with Pronutra+ range of baby Follow On milk in the UK. This is the first creative work from BETC London for the Aptamil brand from Danone Baby Nutrition. In 2012 BETC launched the popular ‘Supergroup’ for sister brand Cow & Gate. […]
Automobile manufacturer BMW recently used the power of social media to invent a new holiday in China. Leveraging the reach of several prominent bloggers on China’s microblogging platform Weibo, BMW were able to get more than 300,000 users to reveal their deepest regrets in 140 characters or less in celebration of “Ctrl Z Day”. Users […]
McDonald’s has released an ad for its promotional summer menu, taking a light-hearted swipe at the traditional British summer weather. ‘Sun Party’, created by Leo Burnett, promotes the summer menu on offer for a limited period much like, it adds, the British summer itself.
The Andy Warhol Museum has launched a new marketing campaign from MARC USA. Comprising print and digital, the ‘Summer’s Different Here’ ads feature ordinary images of summertime, like beach balls, flip-flops and hot dog buns, provocatively reimagined and presented as bold pop-art in Warhol style. “This campaign complements the provocative nature of the artwork currently […]
Two young women have launched a social media campaign to get Nike to make its coolest men’s trainers available in women’s sizes. Emily Hodgson and Emilie Riis, who both work together at ad agency 18 Feet & Rising, are on a mission to spice up the women’s trainer market, which they argue is too bland. […]
Volkswagen has unveiled a new ad in Mexico, promoting what the Beetle looks like in the 21st century. Created by DDB Mexico City, the simple ad uses an emoticon to draw attention. Anwar Noriega was the creative director for the ad.