23andMe Launches First TV Campaign

23andMe, the leading personal genetics company, today launched Portraits of Health, the company’s first television advertising campaign. The campaign focuses on educating consumers about how understanding their DNA can help them make more informed and proactive health decisions. The campaign will also build brand awareness for 23andMe. The campaign, features people discussing their real 23andMe […]

Anomaly, @radical & Rock, Paper, Scissors hit the gridiron for Dick’s Sporting Goods

Rock Paper Scissors editor Biff Butler hits the turf with Anomaly and @radical.media to deliver a suspenseful 60-second spot for Dick’s Sporting Goods. Every Snap takes a panoramic view of the gridiron, sweeping across the flurry of excitement in those crucial seconds before the quarterback receives the ball and the line breaks. This marks Rock […]

Man Utd objects to Coke ads in tour game

Man Utd objects to Coke ads in tour game

Manchester United commercial chiefs took issue with the organisers of a recent match on their Asia Pacific tour over the advertisements for Coca-Cola in the stadium, the arch rival of the club’s official drink partner in the region Pepsi. Club executives objected to the Coca-Cola ads in the stadium that hosted their 5-1 victory over an […]

Skoda Hosts Russia’s First ‘Car Hostel’

Skoda Fabia, a car advertised for the most spacious cabin in its category, was transformed into a real hostel: with a comfortable double bed, pillows, free wi-fi, and everything needed for a comfortable stay. Yes, it had a bathroom next to the car just in case. The hostel was placed at Izmaiolovo Park, one of […]

Major advertisers back BT Sport opening day

Major advertisers back BT Sport opening day

The launch of BT Sport on August 1 will be backed by major advertisers keen to tap into the consumer interest around how its content will match up to Sky Sports. Brands including Adidas, Barclays, Microsoft, O2, KFC, Ladbrokes and Carling will be among the advertisers appearing in the commercial breaks when BT Sport’s two […]