AI crucial to the future of marketing, according to Relay42

AI crucial to the future of marketing, according to Relay42

Relay42, a company that empowers marketers to create AI-driven customer journeys, has published a socially-sourced whitepaper that provides a unique view of the relationship between marketing and technology. The whitepaper, entitled ‘Cross-channel Personalization: The Heart of Customer-centricity’, found that the potential of technology to make the marketing function more effective and sophisticated cannot be underestimated […]

SCI-MX partners with bluemarlin to reach its peak performance

SCI-MX partners with bluemarlin to reach its peak performance

Leading sports nutritional brand SCI-MX, future-proofs its brand with a new positioning and design strategy. Its challenges were to stand-out in an increasingly crowded market place and introduce the brand to a new audience. The solution is a bold creative treatment with a triangular graphic, symbolising strength and peak performance, to motivate consumers to achieve […]

Perq Studio puts purpose and place at the heart of Shared Digital’s new brand

Perq Studio puts purpose and place at the heart of Shared Digital’s new brand

Brand & design consultancy Perq Studio has created a brand and identity for Shared Digital, a collaborative team powered by Camden, Haringey and Islington Councils. Shared Digital was established through the merger of the digital services teams of the councils, pooling expertise and resources to spearhead digital innovation. This collaborative approach to digital services is […]

Cutwater unveils new spots for Georgia-Pacific’s Sparkle paper towels

Cutwater unveils new spots for Georgia-Pacific’s Sparkle paper towels

To showcase Georgia-Pacific’s Sparkle paper towels as a brand that celebrates smart and savvy choices, the Sparkle team has partnered with San Francisco-based creative agency, Cutwater, for its new Make the Bright Choice campaign, which encourages consumers to spend less on every day little messes with Sparkle paper towels. While Sparkle has always prided itself […]

National Geographic team with Zedd to create an original composition and performance music video

National Geographic team with Zedd to create an original composition and performance music video

 Leveraging the power of music to guide viewers through a unique perspective on planet Earth, National Geographic has partnered with multiplatinum, Grammy Award-winning artist, DJ, composer and producer Zedd and Universal Music Group & Brands to create an original composition and performance music video, inspired by the channel’s “ONE STRANGE ROCK” episodic series executive […]

Over 30% of Brits would let brands sponsor their photos on social media, according to OnBuy

Over 30% of Brits would let brands sponsor their photos on social media, according to OnBuy

Brand engagement with consumers has significantly evolved over time. The rapid rise of the internet and social media has facilitated companies with a growing variety of platforms to create more personalised interactions with their brand. This in turn has enabled brands to harvest loyal consumers who follow their every action and become early adopters of […]

the mission acquires krow to boost integrated presence in London

the mission acquires krow to boost integrated presence in London

the mission, the publicly listed marketing services group, has acquired independent agency krow communications. In a deal that values krow at up to £14.5 million over three years, based on performance, the mission will align krow with bigdog, its award-winning integrated agency, to create a strong presence in one London location. krow, which launched in September 2005, […]