Jaguar celebrates England’s Ashes victory

Jaguar celebrates England’s Ashes victory

Jaguar ran a tactical print ad on August 26 to celebrate England’s Ashes victory. The work was created by Jaguar’s in-house agency Spark44 and ran across national newspapers including The Times. Jaguar’s media agency is Mindshare. Beneath the headline “we know that feeling”, the ad shows the England cricket squad, including James Anderson and Jonny […]

Audi launches user-generated 3D microsite

Audi launches user-generated 3D microsite

Audi Germany has launched a real-time interactive microsite that turns user-generated content on Facebook, Twitter and Instagram into a 3D visualization of the latest Audi R8. Razorfish Germany and the creative production company Minivegas were asked to create an engaging web experience that would both find out more about Audi’s fans and thank them for […]

Goodyear Transform the Hamburg Paddlesteamer

Tire Company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddle-wheel of Hamburg’s famous steamboat “Louisiana Star” was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe. Since 1999 […]

Quickfire supermarket delivery service Pocket Shop launches

Quickfire supermarket delivery service Pocket Shop launches

Pocket Shop, a new one-hour supermarket online ordering service, is rolling out across London. The service is aimed at users who need grocery items quickly, for example if they have run out of milk or forgot to buy teabags in their weekly online shop. Pocket Shop founder Hemal Kuntawala says, ‘The idea came because while you […]

Nike drafts in Bradley Cooper & Serena Williams for ‘Just Do It’ anniversary ad

Nike is celebrating the 25th anniversary of its iconic “Just Do It” strapline by challenging fans worldwide to push themselves to “new limits” through a series of digital tests. The “Possibilities” campaign is spearheaded by a TV advert featuring an all-star cast of athletes and celebrities. The Wieden + Kennedy created spot is narrated by […]

Arthur Guinness Projects launches TV campaign from AMV BBDO

Guinness has rolled out a new TV campaign to promote the ‘Arthur Guinness Projects’, a new philanthropic initiative from Guinness, which aims to find and celebrate creative talent in Ireland. Developed by AMV BBDO, the campaign comprised of two 30-second TVCs that showcase a broad mix of applicants to the project. In keeping with the […]

Lynx launches campaign starring Kelly Brook

Kelly Brook, the model and TV presenter, has starred in two Turkish ads as part of a campaign to promote Unilever-owned Lynx’s Apollo fragrance. The first ad is set in a space ship and starts with Brook waking up before dousing herself in Lynx, known as Axe outside the UK. She sets course for Istanbul, […]

If film titles were written using emojis: Harry Potter, Life of Pi, Finding Nemo and Ted

If film titles were written using emojis: Harry Potter, Life of Pi, Finding Nemo and Ted

To advertise for a Life Cinemas app which allows users to download movies onto their phones, the JWT Corporation in Uruguay has come up with a series of creative posters which summarizes each movie in Japanese emoticons. There’s “Ted”, “Harry Potter”, “Life of Pi” and “Finding Nemo”, all accompanied with the tagline: “The movies you […]

ASA clears controversial Marmite ad

The advertising watchdog has decided not to investigate the controversial “animal cruelty” Marmite ad that has sparked hundreds of complaints to the regulator, saying the spot is “unlikely to cause serious or widespread offence”. The Adam&EveDDB-created ad, which features a parody rescue unit travelling around the UK recovering “neglected” jars of Marmite left at the […]

Iceland ‘no horsemeat’ ad banned

Iceland ‘no horsemeat’ ad banned

Iceland “denigrated” the Food Safety Authority of Ireland in an ad defending the amount of horsemeat found its burgers but the ad itself was not “misleading”, according to the ad watchdog. The Advertising Standards Authority upheld in part a complaint that an Iceland print ad stating that horsemeat had never been found in their products […]