rehab, the creative technology company, announced the launch of Recycle That!, a new Google Home voice skill to help take the confusion out of recycling. On World Earth Day – rehab ran a hack day to support the 2020 target to recycle at least 50% of household waste. The outcome was Recycle That!, which makes […]
Ocean Outdoor has increased its presence in Manchester with new locations, a new office, more staff and the launch of the City’s first ever Two Towers digital out of home (DOOH) structure which dominates The Mancunian Way. Audi and JD Sports are the launch partners for Two Towers Manchester which goes live on April 23, […]
Following an extensive closed agency pitch process, Three Ireland and Dublin-based creative agency, Boys and Girls, have announced the continuation of their award-winning work for a further 3 years. The extended contract will increase the scope of the agency’s remit and will – for the first time – include Three’s digital and content creation work. “We’re […]
KHWS, the Brand Commerce agency, has appointed Adrian Friend as Head of Technology. Joining as KHWS celebrates its 25th birthday, Friend brings his substantial technical experience to the agency. He will be focusing on developing a strategic technology focused plan to support the development of KHWS’s Brand Commerce output. Building on an existing interest in […]
On April 20, in response to the news that Arséne Wenger will be stepping down from his incredible 22-year career as Arsenal FC’s manager, WCRS has created a tactical social advert for RAF Recruitment showing that a career as a ‘Gunner’ isn’t just in football. RAF Regiment Gunners are the infantry of the Royal Air Force. […]
The Premier League has launched its latest marketing campaign to promote its primary school education programme, Premier League Primary Stars. Since launching, Premier League Primary Stars has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years. The Premier League is now extending Premier League Primary […]
As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge. Created by RAPP UK, the baby-on-board style badges are designed to celebrate and recognise the runner’s achievement and encourage commuters to offer a seat to tired marathon […]
Corinthians entered the field with a jersey especially created for the debut of the team in the Brasileirão 2018. As soon as the players’ sweat began to get in contact with the fabric, the name of the laundry powder, Omo Sports, was revealed, confirming its sponsorship to the club in the game against Fluminense, held […]
Westfield Malls, in partnership with LA-based creative agency Pitch, is introducing a new campaign, titled “Come Play,” which will be rolled out during various seasons throughout the year. The campaign is an extension of the brand’s “New New Mall” marketing strategy and identity, a concept that positions Westfield beyond a collection of stores to a […]
According to the latest research commissioned by Ecrebo, the point of sale marketing specialist, 57% of retailers say they aren’t ready for GDPR, while 41% are ready for the compliance deadline. With personalisation playing such a key role in retail — 89% of retailers say they use data to personalise the customer experience — the […]