Independent media agency The Specialist Works has been appointed by Psyonix to deliver global media and creative for soccer video game Rocket League. The creative kicked-off in the UK on ITV in the World Cup 2018 semi-final between France and Belgium (10/07/2018) with further slots during last night’s crucial England semi-final and it will also […]
Qoruz, leading marketing technology firm, today announced the launch of its new influencer intelligence product, Recon. This latest addition to Qoruz’s product suite helps marketers get better insights into every influencer for their brand, competitor and the industry. Recon is currently available for Facebook, Instagram, Twitter and YouTube and will be available for other social networks […]
Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings. Agencies in EMEA lead the way, with 58% in the region relying solely on their own technology; this drops to 56% for North […]
Asia’s number one international premium beer, Tiger Beer, has today announced a unique collaboration with WWF and iconic French fashion house, KENZO on the Rare Stripes collection to shine a spotlight on endangered wild tigers clinging to survival across the world. The world’s wild tiger population has dramatically declined over the past century, due to […]
McCann Worldgroup announced today that Daniele Cobianchi has been named CEO of McCann Worldgroup Italy. Cobianchi, already CEO of McCann (Advertising), will extend his remit to oversee MRM// McCann (CRM & Digital), Momentum (Events) and CRAFT (Production), working closely with the leadership in each of these respective agencies. Cobianchi joined McCann in February, 2014, following […]
Stock photography, footage and music platform Shutterstock is launching a creative poster series to mark the 15th anniversary of the company’s founding. To celebrate, Shutterstock’s talented team of in-house designers selected one iconic moment from each of the past 15 years and created a poster to represent the historic event. Each of the designs are […]
Shell’s multi-sensory journey through their iconic brand history at The Museum of Brands has drawn in droves of visitors since it opened in London in spring. The interactive exhibit telling the history of Shell’s iconic brand, showcasing the company’s rich history and how it plans to play a key role in a cleaner energy future, opened […]
Unlimited Group has announced the appointment of Sarah Shilling as its new Group Chief Marketing Officer. Previously Managing Partner, Brand at Unlimited Group, Sarah joins the Senior leadership team as Unlimited Group embarks on a new growth trajectory. Sarah has over 20 years’ PR and brand marketing experience and this appointment proves the critical importance […]
The feud between Martin Sorrell and his former employers is set to deepen after the ousted boss of WPP won the battle to acquire Dutch-based digital production company MediaMonks. Sorrell has reportedly secured a €300 million deal, holding off rival bids from WPP and Accenture Interactive. The acquisition will rile WPP and create further animosity between the […]
Wild Card has been appointed by the UK’s leading youth homelessness charity, Centrepoint to handle PR for the mass activation phase of its latest fundraising initiative, the Big Broth, following a competitive pitch. The Big Broth kicked off in early 2018 with a search to find the nation’s tastiest homemade soup to raise money for […]