Brand Street India, a leading integrated marketing agency recently won the mandate to handle on-ground activities for Gulf Engine Oil, a Hinduja Group Indian Company and an established player in the Indian lubricants Industry. Brand Street India is executing activities at multiple locations such as garages and retail stores in order to approach and inform […]
BACARDÍ has announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series, devised by Wasserman, is the latest iteration of […]
Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]
Premium pet food brand Nineteen87, which boasts fresh, baked and natural ingredients, has launched with packaging, website, advertising and POS design by OurCreative. The design agency, formerly known as Hornall Anderson UK, used quirky illustration combined with photographic trends from Instagram and colour coding taken from human food categories on the new brand. OurCreative. produced […]
This festive season, M&S has teamed up with a treasured British icon to create a truly special Christmas – as Paddington is unveiled as the star of Marks & Spencer’s Campaign for 2017, which will launch with the hashtag, #LoveTheBear. The timely tie up follows the star-studded World Premiere of STUDIOCANAL and Heyday Film’s Paddington […]
In a new market strategy among German SUV brands, SAIC Volkswagen plans to launch their “SUV Family” concept in 2017 via integrating its core SUV models: Teramont, Tiguan L, and Tiguan SR. Moving forward with the slogan, “An SUV for Everyone,” VW’s “SUV Family” caters to a broad spectrum of consumer demands. Saatchi & Saatchi […]
Clear Channel has unveiled the first digital out of home (DOOH) Christmas Gift Guide, featuring gift ideas from a range of brands to inspire shoppers in the run up to the festive season. The campaign showcases products from six advertisers including Coty, Estee Lauder, NARS, Philips, Very and ViFit, and is currently running nationwide across […]
TRANSSION Holdings, a global company dedicated to providing mobile communication products and services to its users has recently assigned its creative duties to Creativeland Asia. A leading player in the mobile industry, TRANSSION Holdings is best-known in emerging markets for its brands TECNO, itel, Infinix and Spice. Creativeland will be responsible for the branding and […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Neil Waller is a star on fire right now! Neil is the co-founder and CEO of Whalar, the only Instagram and Facebook partner connecting brands to creators. Now backed by Sir John Hegarty, […]
Studies have found that it takes approximately seven seconds to make a first impression and the compact Italian race car Abarth 595 Competizione accelerates from 0-100 km/h in 6.7 seconds. Putting these two facts together, Saatchi & Saatchi Stockholm has created Abarth’s latest campaign; Love at Fast Sight. In what probably is the fastest rendezvous […]