East Midlands Trains keep customers on-track with new data-driven campaign developed by LIDA

East Midlands Trains keep customers on-track with new data-driven campaign developed by LIDA

Digital and direct marketing specialist, LIDA, has created a data-driven email campaign for East Midlands Trains aimed at providing customers with real-time and geo-targeted information on how long it takes to drive from their nearest station to London St Pancras. Tasked with communicating that travelling by train is primarily quicker than driving, the agency has […]

New Right to Buy campaign launched by TMW Unlimited

New Right to Buy campaign launched by TMW Unlimited

Many of us dream about owning a home. And now a new wave of a major campaign has been launched to bring people closer to this dream. The Right to Buy scheme gives tenants of local authorities and housing associations in England the opportunity to purchase their own property at a discount, with up to […]

Increasing number of cross-border deals and interest in APAC businesses drives buoyant marcoms M&A market in Q3 2015

Increasing number of cross-border deals and interest in APAC businesses drives buoyant marcoms M&A market in Q3 2015

Research released by specialist marcoms M&A firm Results International has shown that the number of global marcoms deals completed in Q3 2015 rose by 7% from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third (36%) […]

DDB Mudra Group’s Madhukar Kamath: E-Commerce has the most exciting potential in the Indian Ad Industry

DDB Mudra Group’s Madhukar Kamath: E-Commerce has the most exciting potential in the Indian Ad Industry

MarComm News’ Editorial Director Neeraj Nayar, sat down with DDB Mudra Group’s Group CEO & Managing Director, Madhukar Kamath on his recent trip to London, to get the low down on the rapidly growing Indian Advertising and Marketing Industry. Madhukar has more than three decades of experience in Advertising and Marketing Services and has spent […]

Heineken & RSVP Gallery Debut Exclusive Cap For #Heineken100 Program

Heineken & RSVP Gallery Debut Exclusive Cap For #Heineken100 Program

Heineken USA released the third of its five 2015 #Heineken100 product collaborations: a custom jersey knit and lambskin strap-back cap by innovative Chicago fashion space RSVP Gallery. The ultra-limited offering, designed by RSVP Gallery Operator and Buyer Isimeme “Easy” Otabor, features a chrome buckle and subtle #Heineken100 branding on its interior. The piece will be […]

The New York Times to launch slate of VR films, will give out 1M+ Google Cardboard viewers for free

The New York Times to launch slate of VR films, will give out 1M+ Google Cardboard viewers for free

The New York Times will distribute Google Cardboard virtual reality (VR) viewers to its home-delivery newspaper customers in the U.S. as part of a new campaign. The media giant has partnered with Google for the initiative, and will deliver more than one million of the units to readers’ homes over the weekend of November 7-8. […]

UK Adspend Hits Record High in H1 2015

UK Adspend Hits Record High in H1 2015

UK advertising spending grew 5.8 per cent year-on-year to reach a record high of £9.42bn in the first half of 2015, with mobile growth exploding to break the billion pound barrier for the first time, according to new data from the Advertising Association/Warc. Digital channels continue to be the primary driver of growth, with internet […]