On 16th March, New Balance launched a global campaign for its latest Limited Edition football boots, the âConduction Packâ. Created in collaboration with ZAK, New Balance Footballâs global creative agency, the campaign includes a suite of global campaign assets that will live across retail, print, social and digital channels.
The âConduction Packâ campaign has been inspired by the standout copper metallic finish of the soleplate to both Furon and Visaro boots.
The creative dramatises the transference of energy from the player to the pitch via the boot with maximum efficiency using electrical sparking and discharge arcs representing lightning quick reactions.
The campaign is targeted at serious players who are independent thinkers, footballers who arenât afraid to try something new and different to their peers.
The campaign will kick off with a teaser film followed by a full release film, retail and social content.
Kenny McCallum, General Manager for New Balance Football said: âWe are always looking to offer players the chance to try something different, and this Conduction Pack does exactly that. Whether you are a Furon or a Visaro player, these boots will help you stand out from everyone else on the pitch. The Conduction Pack campaign captures the energy of the game and our approach towards it. We canât wait to see the reaction to it.â
Matt Bennett: CCO, ZAK added: âThrough our Limited Edition campaigns with New Balance, we always look to dramatise the benefits to the players who choose the brand and in this case, the creative really brings to life the speed of thought and action required to be a game changer. Weâve created a digital and social-first campaign with assets designed specifically for each platform.â