The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic agencies, led by McCann London, to help build and grow the brand of The Championships, Wimbledon, in key markets. The IPG team consists of McCann London, Octagon and UM, drawing on all marketing disciplines. WME/IMG will continue to […]
Many brands prefer to upload their videos directly to Facebook, according to data from quintly. YouTube videos only make up roughly one-quarter of all videos posted by brands on the social network. The research from quintly is based on a sample set of more than 1 million Facebook posts analyzed between July and November 2015, […]
BMW has appointed FCB Inferno to create its global xDrive campaign for the next winter season in 2016/2017. The global integrated campaign will run across a number of key markets and feature a completely through-the-line campaign from TVC, digital, retailer, CRM and social etc. FCB Inferno has worked with BMW since winning the UK account […]
Virgin Active, the gym brand, has launched a series of fitness emojis to help gym goers express themselves on social media. The 33 emojis depict exercises such as squats, burpees, the tree pose for yoga lovers, post-gym relaxation in a hot tub, and the different classes the gym chain offers. Clare Gambardella, the European marketing […]
Kale juice, faddy diet plans and Lycra are all off the menu, as Kwik Fit have launched a new no-nonsense fitness class being trialled at a London car garage this January, in a campaign devised by creative agency Taylor Herring. A new fitness session has been in collaboration with Kwik Fit technicians and personal trainer […]
Sky Store has appointed Telegraph Hill to increase awareness of Sky Store as the home of Pre-Order. The agency will deliver an integrated campaign across social platforms. Telegraph Hill was selected as the agency for the Sky Store account after a competitive pitch. Their work for Sky Store started in November 2015 and continues through […]
A new logo has been revealed for BBC Three ahead of its move online, with 16 February announced as the date for the channel’s switchover. The new logo is made up of two white bars and an exclamation mark on a pink background. It has been criticised on Twitter for the fact it seems to […]
Analysis recently released has revealed the UK population’s online habits during Christmas and Boxing Day 2015. The most common times people went online were between 4.00pm and midnight on both days. Furthermore, there was a huge jump in ‘second-screening’ – on Christmas Day this year nearly half (48%) of all UK web traffic was done […]
RKCR/Y&R has launched a landmark new campaign and brand identity for First Choice that encourages consumers to liberate the care-free side of themselves. The TV ad tells the story of a woman who follows her heart’s desire. Opening with the moment she abandons her everyday tasks to chase and ice-cream van, the ad sees her […]
The Royal Horticultural Society has partnered with the UK Space Agency to send rocket seeds into space with British astronaut Tim Peake. Two kilograms of rocket seeds have been sent to the International Space Station in the Soyus spacecraft, where they will stay for six months, before being returned to the UK for planting and […]