New data finds almost half a million US teens earned $1,000 or more in brand-sponsored social media earnings this year A new study has revealed that one in three US teens under the age of 18 have been approached by a brand to sponsor a product through their social media or know someone who has. […]
Latest Commerce Creator Lighting Survey by URLgenius & impact.com Identifies Creator and Brand Insights Poised To Shape The Season Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey¹. The findings spotlight new opportunities for Brand Marketers to […]
ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. “The study, titled “Why CTV Reigns Supreme in the Attention Economy: Part 2,” is a follow-up to ShowHeroes’ acclaimed 2022 […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]
An increasingly professionalised landscape, new production norms, changed audiences and demand for authentic ‘always on’ content has permanently shifted the creator landscape, according to a new report from global socially-led creative agency We Are Social. The Next Gen Influence report – available to download on We Are Social’s website – sets out five trends defining a new […]
A new 2024 Festive Insights report from Teads, the global media platform, reveals that young people are more optimistic about Christmas, with almost two thirds (65%) of 18-34-year-olds in the UK anticipating a better Christmas in 2024. This compares with 42% of UK consumers overall that expect Christmas to be better this year than in recent years. […]
YouTube emerges as marketers’ favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed as an advertising darling Kantar, the world’s leading marketing insights and analytics company, has found that marketer confidence in X (formerly known as Twitter) declined significantly in the past year, driven by brand safety concerns […]
Beatgrid, the global advertising effectiveness currency, today revealed unprecedented data-driven cross-media measurement insights at MAD//Fest London 2024 for UK advertisers. Daniel Tjondronegoro, Co-founder and CEO of Beatgrid, presented the findings during a keynote session, showcasing data that challenges traditional advertising strategies and provides actionable insights for the UK market. The presentation kicked off with an […]
Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today announced the results of a groundbreaking new study using its new Optimal Attention framework and its impact on real-world results. Building on Playground’s metric of Attention Time (the length of time, in seconds, that an ad is directly looked at), […]
Prospective auto buyers’ motivations, timelines, vehicle preferences and more revealed in Teads’ latest report Teads, the global media platform, has revealed the UK findings of the company’s latest global report, “Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide.” Based on research conducted across 17 markets, the latest findings shed light on the key […]