А саr brand INFINITI and Isobar Moscow digital agency (part of Dentsu Aegis Network Russia) have introduced a virtual limited clothes collection on Instagram. The campaign aimed not only to communicate with the brand’s audience in a creative original way, but also to draw their attention to the idea of ethical consumption and recall global […]
One of the UK’s leading children’s cookery author, who has sold more than six million cookbooks worldwide, has undertaken a major packaging overhaul with OurDesignAgency to add further trust and credibility to the children’s chilled meals category. It is hoped the Annabel Karmel packaging refresh, along with updated recipes, will reinvigorate the category by creating […]
Technology leader Epson launched a brand experience roadshow across three major UK shopping centres in September. The pop-up, which includes an Instagrammable student bedroom and interactive time trial, aims to educate university students on the benefits of buying their most sustainable printer yet – EcoTank. More than 79% of students worry about how to make […]
Klarna, the digital buy now and pay later payment provider, has launched an international brand campaign by 72andSunny Amsterdam featuring comedian and Instagram star Celeste Barber. The ‘I Wish I’d Bought It With Klarna’ campaign stars Barber as the host of a home-shopping inspired online mini-series, and premiers across Instagram and YouTube. Using her skills as Instagram’s […]
What if while you drove your 335cv SUV you could also stay up to date on the leading news stories in your country? That’s exactly what Ford is offering with the arrival of the New Edge ST in Brazil. The New Edge ST is the perfect car for senior executives who value their time and […]
Every piece of clothing has a story, and just like one’s memories, each item should be shown importance by keeping them shining anew. Procter & Gamble’s Ariel Instashine, the world’s 1st powder detergent with power boosters, launched the first-ever Laundry Musical — “When I Shine With You,” starring globally acclaimed artist and Filipino icon, Lea […]
Creating a compelling narrative, visual identity and brand world, BrandOpus have partnered with Punch, who manage a portfolio of 1300+ pubs in the UK. To coincide with an ambitious strategic vision whilst maintaining a link to its roots in the traditional world of pubs, Punch briefed us to reframe and reposition the brand and create […]
In a typical week almost 2.6 million people aged 65 and over speak to three or fewer people they know, with over 225,000 often going a week without speaking to anyone at all. New research revealed by Cadbury Dairy Milk and Age UK illustrates the impact of loneliness with over half a million of those […]
LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has launched a new online tool which enables people to better understand their own drivers and those of their co-workers, in order to improve teamwork. The People Dynamics tool helps […]
Creative branding agency loyalkaspar has produced an installation of five colourful murals in New York City for ESPN’s US Open, with each mural depicting a participating athlete – Serena Williams, Roger Federer, and Naomi Osaka among them. The installation was used as the basis for a public event in the Dumbo neighbourhood of Brooklyn, resulting in an anthem […]